Працював в 6 компаніях 7 років 2 місяці
FMCG, Державний сектор, Реклама та PR-послуги, Шоу-бізнес
Junior Brand Manager
PJSC Carlsberg Ukraine
FMCG
2 роки 5 місяців
08.2023 - до теперішнього часу
Managed 1 core and 4 license brands in Ukrainian market
Led contract management process with EU partners
Developed brand strategy
Maintained budgets
Military English Teacher and Translator
ЗСУ
Державний сектор
2 роки
11.2023 - 10.2025
Taught English to military officers and cadets as ALC Instructor at Military Institute of Taras Shevchenko Kyiv National University
Prepared mobilized specialists for service as military translators
Provided linguistic support for Ukrainian troops NATO training
Received English Profeciency STANAG Level 3 certificate
Successfully passed MDMP (Military Decision-Making Process) training
Junior Brand Manager
Nestle Ukraine LLC / Нестле Україна, ТОВ
FMCG
1 рік 6 місяців
03.2022 - 08.2023
1. Managed 5 brands in multi-channel OOH market (Buondi, Nescafe, Nestle, Nesquik, Bonka)
2. Effectively managed scarce marketing budget in war time for KA and Distributors
3. Developed price-segmentation method that enabled further price positioning
4. Came up with portfolio initiatives
5. Designed annual promo-plans and implemented B2B2C activities:
a) Effective motivation programs for shop assistants at clients' chains
b) Relevant promos for final consumers (Partiotic Stamp lottery, Waffers giveaways etc)
6. Developed consistent and catchy POS-materials
a) Printed materials (menu, posters etc) to build awareness and image
b) Coffee corners (special branded furniture)
c) Accessories for points of sale (standers, holders)
d) Branded fitures (T-shirts for sales staff and shop assistants)
7. Managed team during preparation of internal annual educational event
8. Onboarded and managed new Marketing team members
Marketing specialist
Філіп Морріс Україна*
FMCG
1 рік 9 місяців
06.2020 - 03.2022
Supported more than 70 projects for 3 markets (Armenia, Georgia and Moldova) such as: new product launches (for example, Philip Morris Gold launch in Georgia), limited pack edition campaigns (Marlboro Sustainability Campaign and etc), legal driven product changes and many more
Came up with successful product change incentives for international markets.
Held effective online communication (within 5 countries)
Followed execution of sustainability campaigns.
Executed monthly data analysis (factors of impact on market share, price level differentiation, detailed segmentation, rivalry analysis).
Prepared supportive documents for internal and external agents (creative briefs, legal requests, project forms etc)
Assistant Sales Manager
BlueMediaAds
Реклама та PR-послуги
7 місяців
12.2018 - 06.2019
Optimized more than 400 html-templates of E-mail ads.
Worked with direct marketing means of "Renault", "Huawei" etc.
Daily scheduled and launched e-mail campaigns for three countries
Provided daily result analysis and forecasting
Smm specialist
KyivJazzTheatre
Шоу-бізнес
1 рік 4 місяці
12.2017 - 03.2019
Increased number of organic business page visitors +3% in 7 days with 0 costs.
Developed numerous interactive posts and increased visitors involvement.
Made a target group based on page visitors information.
Undertook a market research.
Ключова інформація
Software: Powerpoint, Excel, Word, Tableau, PowerBI, Google Ads, Facebook Business Manager, Adobe DreamWaver.
Analytics: Finding business opportunities by deep dive into market data, grasping insights from GAP analysis and communication with stakeholders.
Project management: Leading the initiative from idea to result (preparing analytics, summary sheets, rationales, requesting TM Clearance, briefing internal and external designers, holding negotiations with stakeholders)
Training and management: Onboarding an intern, task allocation.
Навчався в 3 закладах
Kyiv National Economic University
Master in Marketing Management
Киев, 2020
INSA Business, Marketing and Communication School
Master in Marketing Management
Barcelona, 2019
Kyiv National Economic University
Bachelor in Marketing
Киев, 2018
Володіє мовами
Англійська
вільно
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Іспанська
поглиблений
Німецька
середній
Російська
вільно
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Українська
рідна
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Курси, тренінги, сертифікати
MDMP (Military Decision-Making Process)
Making complex decisions to solve tactical situations
Choosing the best course of action
Estimating capabilities of the unit
Allocating available resources
Managing logistics
Додаткова інформація
Захоплення та інтереси
Composing songs and instrumental music
Running educational YouTube Channel
Водійське посвідчення
B (Manual and Automatic)
Experienced driver
Наукова діяльність
Published ecoomy-related articles dedicated to original market research developments such as:
NS Matrix (segemntation method), ICI (poll arrangement method) etc
Viktor
Viktor
Brand manager

Київ
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повна зайнятість
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