RESPONSIBILITY:

• Promotion of the whole product line of imported and locally produced industrial coatings and decorative materials (Helios, Belinka, Miks color brands).
• Sales teams support and communication with B2B clients;
• Annual budgeting, media and content planning, monthly financial reporting;
• Content creation, websites and social media posting and administration, articles, posts, press releases, product and educational presentations, developing technical documentation, translating technical documents;
• Working with consumer feedback and complaints;
• Corporate communications;
• Organizing and conducting educational technical seminars, trainings, master classes, and presentations for sales teams and dealers;
• Developing product labels, packaging, branding of retail outlets, and designing POS materials.
• Development and launch of new products, implementation of motivational programs for dealers and sales teams;
• Participation in pricing processes, development of price lists, comparative analysis of prices, monitoring of the content of competitors' sites and media materials;
• Tenders participation, preparation of tenders’ documents, special offers packages;
• Administration and content posting at online marketplaces (Epicenter, Rozetka, Prom);
• Reference database creation and update;
• Social projects implementation and creation of a positive image of the company;
• New clients search and establish communication channels with them.

PROJECTS CONDUCTED (main):

• New products launch in the Ukrainian market (import and local production);
• Re-design and corporate webpage support (www.kansai-helios.ua)
• Development and creation of a product monobrand website (www.mikscolor.ua);
• Organization of annual events for dealers (industrial metal and wood coatings dealers meetings in 2021, conference for decorative dealers in 2022);
• Miks color brand re-design 2021-2022;
• Miks color product line expansion (+7 new products);
• Facebook page followers increase (3K to 19K);
• Corporate communication projects (full rebranding of the company, corporate events and motivational programs), participation in global company projects;
• Development, presentation, and implementation of special projects (є-Відновлення, package offers for condominiums, service companies, package offers of industrial coatings for Epicenters, etc.)

RESPONSIBILITY:

• Strategic media planning for Ukrainian office;
• Sales teams support and communication with B2B clients;
• Annual budgeting, media and content planning, monthly financial reporting;
• Content creation, website ans social media posting, articles, SMM;
• Organizing and conducting educational technical seminars, trainings;
• POS materials design and production;
• Preparation and participation in exhibitions and events;
• Development of price lists, comparative analysis of prices, monitoring of the content of competitors' sites and media materials;
• Implementation of social projects and creation of a positive image of the company;

PROJECTS CONDUCTED (main):

• Projects contest landing page creation;
• 25 technical trainings organization and support, 2019;
• Aquatherm 2019, 2021 participation, InstallFest 2019 participation;
• Development of a new corporate website, conducting a tender for website development (www.herz.ua);
• Promo-materials design and production;
• Pricelist development 2020-21;
• Conducting research on retail dealership networks in 2019-2020.

RESPONSIBILITY:

• Planning, organization and implementation of marketing events and advertising campaigns;
• Coordination of projects, work with advertising agencies and customers;
• Media buying and media planning;
• Organization and conduct of promotional activities for consumers and sales representatives;
• Development of rules and agreement on conditions for promotional events, as well as legal and documentary support for advertising campaigns;
• Conducting special events (seminars, trainings, exhibitions, "field days", entertainment events);
• POS-materials/souvenir production and procurement, print and advertising materials production;
• Branding and design of retail outlets, commercial equipment production;
• Cooperation with media (TV, outdoor advertising, radio, printed media, non-standard media);
• Planning and conducting of PR activities, creative concepts and customer materials development participation, advertising texts writing/translation/adaptation.

PROJECTS CONDUCTED (main):

• Hansgrohe SE - total marketing and advertising services for the company in Ukraine from 2016 to 2018:

- trade equipment production, advertising materials, souvenirs, development and production of print materials;

- advertising and PR support (placement in specialized media, online support, OOH);

- retail outlets branding, brand zones, provision of distributors with promotional materials;

- corporate and branding standards control within retail, expertise of advertising campaigns for retail outlets;text correction and translation (including technical content);

- organization and conducting of seminars, presentations, trainings for representatives and partners.

• Advertising campaigns supervision and execution:

- Adidas Ukraine - outdoor advertising, national campaigns on the radio, TV, advertising support of the retail;

- Gulliver, Aladdin, Ocean Plaza shopping malls - OOH, business centers, non-standard carriers and projects, targeted programs, control of advertising campaigns.

• Trade-marketing and BTL activities:

- SC Johnson - national promotions and prize drawings, trade-marketing events;

- Russel Hoobs / Remington - national promotions in retail, advertising support and activities announcement.

• Special events planning and holding:

- Green Express - seminars, "the field days", outdoor advertising, technical support;

- Philips, Roshen - corporative parties, technical support, PR films production