Develop and implement a marketing strategy, draw up an action plan, control processes

Launching products (value proposition, concept, user persona and funnel development)

Manage the team and motivate employees, monitor the implementation of plans, prepare instructions, maintain team spirit

Coordinate the work of related departments in the company, communicate with superiors, managers, developers and other employees who are related to marketing

Organize promotion, monitor SMM, SEO, contextual advertising, the quality of media and bloggers, media and creative activities

- Providing analysis of the performance of app and advertising platform in order to monitor key metrics (CPM, DAU, Revenue etc..);

- Development ad cabinet for advertisers (design development, technical integration etc.);

- Working with product manager and technical team to develop new features or solve bugs;

- Preparing researches to define existing features on the market for further implementation;

- Ensuring project management of development projects distributing tasks and meeting deadlines;

- Development sponsorship proposal for clients regarding integration into esport tournament platform;

- Building processes and responsibilities inside the team;

- Coordination of a team and project management;

Client: «Google», «Bosch», «UNICEF»

- Strategy development (target audience analysis, channels and tools for communication development);

- Digital campaigns promo development and execution (mediaplans coordination, creative materials development, analysis);

- Landing pages and activation sites development (budget estimation, production management, designs and prototypes development, texts development);

- Brand identity development (visual materials and guidelines for using in online and offline channels);

- SMM content development (content matrix, rubrics, posts);

- Offline activities development (printed materials, event and sponsorship activations);

- Preparing reports and analysis of the media activations;

- Ensuring client service to client;

- Communication with internal departments;

- Documents workflow management;

Client: «Heineken», «Pernod Ricard»

- National BTL activities development and execution with mixed communication instruments (mechanic development, budget estimation and coordination, texts and POS materials development, digital materials development);

- Digital activities development (internet sites and content development, advertising materials);

- ATL campaigns development;

- Monitor outcomes, providing analysis of activations and prepare recommendations for future activities;

- Media campaign development;

- Ensuring project management with internal departments (creative department, legal, finance...);

- Event activity development and execution (content development, budget estimation, location selection);

Client: «Heineken»,«UNICEF»

- Coordination of video and photo production development for commercial and OOH visuals;

- Coordination of development and execution of promo campaign at the point of sale (text copies writing, suppliers management, budget coordination, promo staff recruitment, working with documents);

- Creative materials development and production;

- Preparing presentations, timings;

- Working with documents (agreements, payments…);

Client: «British American Tobacco»

Responsible for the development of brand and trade marketing activities for «Prilucky» and other tobacco brands

- Key visual development for the number national campaigns in order to meet brand image and communication objectives of campaign;

- Pack design development and artworks preparation for the new SKU launch, current franchise design improvement, on pack promo;

- BTL activities development for retail (promo form design development, speeches development, branded equipment development and production);

- Key visual adaptation for a set of types of POS materials (displays, highlighters, dividers etc) for different types of sources of purchase (supermarkets, kiosks, groceries, etc);

- Colorproof development, print house and other suppliers managing;

- Participation in focus groups;

- Regularly analyzed data and prepared presentations to provide group brand manager and brand manager with fresh information related to brand performance (AC Nielsen retail audit and sociological studies, sales);

- Provided complex analysis of the brand by AC Nielsen (distribution, market share, trends of pack formats in particular segments, flavors, etc);

- Assisting in annual marketing plan preparing;

- Communication with ad. agency;

- Actively took part in KV development (searching references, comm. with agency);

- Communication with internal dept. (procurement, legal, research, sales) to ensure effective implementation of all current and future marketing activities;

- Took part in focus groups, field visit.