Senior WordPress Engineer & Plugin Architect with 9+ years of experience in building custom WordPress solutions, WooCommerce extensions, and modern plugin ecosystems. Expert in custom plugin development, headless WordPress (REST API, GraphQL), and advanced Gutenberg blocks. Skilled in performance optimization, DevOps (AWS, Docker, CI/CD), and security best practices. Strong background in WooCommerce customizations, payment gateway integrations, CRM/API connections (HubSpot, PartnerStack, FastSpring), and analytics (GA4, GTM, DataLayer). Adept at leading development teams, delivering scalable solutions, and aligning technical strategy with business goals.

Hard Skills :

Core Development

• PHP (OOP, MVC), WordPress Core & Multisite
• Custom WordPress Plugins & Gutenberg Blocks
• WooCommerce (custom checkout flows, distance-based shipping, subscriptions, bookings)
• Headless WordPress: REST API, GraphQL, Next.js, Gatsby
• Frontend: HTML5, CSS3, SCSS, Bootstrap5, TailwindCSS, JavaScript/jQuery
• Database: MySQL, GraphQL

DevOps & Infrastructure

• AWS (EC2, S3, CloudFront, RDS)
• Docker, CI/CD Pipelines
• LAMP stack setup & optimization
• Cloudflare (performance & security), HTTP Security Headers

Integrations & APIs

• Payment systems: Liqpay, Platon, Decta, Bluesnap, PayPal, FastSpring
• CRM & Marketing tools: HubSpot, PartnerStack, ActiveCampaign, custom API integrations
• Event & booking systems: WordPress Zoom integration, JSON-LD event importers
• Data tracking: GA4, Google Tag Manager, DataLayer, Structured Data (JSON-LD, schema.org)

Performance & SEO

• PageSpeed / Lighthouse Optimization
• Advanced SEO for AI search (structured data, AI-ranking)
• A/B testing and conversion optimization

Tools & Workflow

• Git (GitHub/GitLab/Bitbucket)
• Figma (UI/UX collaboration)
• QA & Testing workflows (PHPUnit, WP-CLI, staging environments)

Soft Skills

• Project leadership & client communication
• Business-focused development (aligning tech with ROI)
• Agile/Scrum collaboration
• Problem-solving mindset & “custom-coded confidence” approach
• Mentoring developers & QA collaboration

Highlights

• 9+ years in WordPress engineering & plugin architecture
• Strong expertise in WooCommerce customizations & integrations
• Proven track record in performance, scaling & security for high-traffic websites
• Hands-on experience with DevOps & cloud infrastructures (AWS, Docker, CI/CD)
• Building AI-ready SEO & structured data ecosystems for businesses