Strategy & Operations

Strategic Planning: Designed and owned multi-channel B2B marketing strategy across 2 markets (Italy, France) and 3 languages, aligned with pipeline and revenue goals.

Operational Management: Ran all marketing independently across 6+ simultaneous workstreams — content, SEO, paid media, email, PR, and events.

Content & SEO

Editorial Production: Delivered 15+ posts/month across 4 platforms alongside newsletters, ads, case studies, and CEO video scripts.

Search Optimisation: Improved SEO architecture for 40+ service pages in 2 languages; built keyword clusters, and produced full metadata.

Campaigns & Paid Media

LinkedIn Advertising: Ran LinkedIn Campaign Manager end-to-end targeting CTOs and IT Directors; managed €500–800/month with CPL target €35–80 and 10 MQLs/month.

Email Marketing: Produced HTML templates and lead nurturing sequences via Mailchimp, designed to convert MQLs to discovery calls.

PR & Brand Positioning

Media Outreach: Executed campaigns across 100+ outlets; built database of 30+ conference opportunities across Ukraine, EU, and UK.

Content Strategy & Creation

• Authored Expert Content: long-form articles on ophthalmology. Conducted interviews with doctors to produce authoritative content.
• Email Marketing: wrote and segmented email campaigns for diverse audiences.
• Social Media Content: planned, created, and managed a content calendar for LinkedIn, Instagram, TikTok.
• Video & Motion Graphics: scripted and edited short-form videos and animations for TikTok and YouTube.

SEO & Performance Analysis

• SEO: monitored, analyzed, and improved content performance using Google Analytics, Ahrefs.
• Competitor Analysis: conducted audits and competitor analysis to identify content gaps and strategic opportunities.

Marketing &Community Growth

• Webinar & Event Management: orchestrated end-to-end webinar execution, from creating promotional campaigns on social media to managing the technical setup for live streaming.
• Cross-functional collaboration: collaborated with a graphic designer to develop a cohesive brand aesthetic and produce promotional materials for online campaigns and in-person events.

Platform & Content Management

• CMS Proficiency: managed and updated website content using CMS including WordPress and Wix, ensuring all pages were up to date, correctly formatted, and optimized for user experience.

Content Creation

• Established new blog categories and consistently generated content.
• Crafted landing pages.
• Authored case studies.
• Developed scripts for short marketing YouTube explainers.Created presentations.
• Written, edited, published, and optimized various materials using WordPress, including articles, ebooks, quizzes.

SEO

• Conducted basic SEO analysis and optimization.

Content Planning and Analytics

• Authored content plans and gave assignments for outsourced copywriters.
• Analyzed blog traffic to achieve growth.

Market Research, Promotions and Outreach

• Conducted in-depth competitor content and website analysis to gain insights into the niche and adapt company materials accordingly.

User Experience (UX) and Product Enhancement

• Analyzed user behavior with tools like Hotjar and UXCam, identifying opportunities for product improvement.
• Collaborated with front-end team to enhance UI/UX.

Content Management

• Managed content by filling out, editing, and updating information for companies, products, and services.

Content Creation

• Authored software overview and comparison articles, and wrote company blog.

Outreach

• Searched for guest posting opportunities.