PPC Manager

Requirements

• 1-plus-year of successful proven experience with Google Ads in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team MUST HAVE ;
• Ability to effectively manage large advertising Budgets (from $50,000 per month);
• Availability of successful cases in the gambling niche in the CIS/Latam markets;
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• High-level understanding of all Google advertising products (Google Analytics, Google Tag Manager, Google Optimize, etc.);
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Zeus Track, etc.)
• Experience with auto-bidding systems and automation of work with Google Ads (Shopstory, Ideagen, etc.);
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• Experience in А/B testing;
• Experience with a lot of traffic, ability to work with a large array of information;
• English — B1 and above.

Will be plus

• Availability of an up-to-date Google Ads Certificate;
• Experience in UAC/GDN;
• Experience in other Search Traffic Sources (Yandex Direct, Microsoft Ads, Yahoo Ads, etc.);
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.).

Soft Skills

• High level of structure and responsibility;
• Strong analytical mindset;
• Stress resistance;
• Calm character;
• Adequacy and purposefulness;
• Ability to multitask;
• Ability to form work requests.

Responsibilities

• Creating, setting up, and optimising Search Engine Advertising Campaigns in Google Ads to attract new players to the Product;
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
• Setting the Terms of Reference for the necessary promotional materials;
• Competent budget management;
• Together with the team, the formation of media strategies, calculation of the KPI funnel;
• Monitoring the implementation of own traffic KPIs and finding ways to improve them continuously;
• Regular reporting on performance and profit;
• Market and Competitor Analysis;
• Planning and calculation of Traffic Streams.

Our stack

• Octo Browser/Multilogin
• Keitaro
• Adspect/Palladium/Zeus Track
• Tableau

Our benefits to you

• An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc;
• Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
• Laptop & all necessary equipment for work according to the ecosystem standards;
• Paid vacations, personal events days, days off;
• Paid sick leave;
• Medical insurance;
• Referral program — enjoy cooperation with your colleagues and get the bonus;
• Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
• Free internal English courses;
• Sport Benefit;
• Multiple internal activities: online platform with newsletters, quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc;
• Company events, team buildings.