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Key Responsibilities:
VM guidance creation:
- all campaigns, promo activations instructions for all concepts;
- season planning and instructions creation;
- VM Focus instructions to improve presentations in stores, considering feedback from photo reports checks, analysis of commercial indicators, store visits and feedback from retail;
- global team instructions analysis, adaptation to Ukrainian market;
- zoning planning for current and new stores;
- adaptation and updating of manuals for retail;
- presentation to retail team;
- creation and publication of the retail instructions according to the marketing calendar on the portal.
Product analysis:
- product analysis for campaigns and promo activations;
- communication with Merchandising team for distribution, sorting, availability of the key product, depending on the grade and commercial necessity;
- communication with EMC Team concerning product availability and consumer journey on each campaign, Ukraine slides preparation.
Leading and finalization of the approaches to campaign launches, promo activations and seasonal moments, visuals selection together with Retail Marketing team.
Store visits and communication with retail.
Creation and leading of VM trainings for retail team.
New stores openings:
- leading of the store opening process and instructions, P&P creation;
- participation in store openings;
- photo-reports creation.
Reporting:
- best practice collection process for retail and EMC;
- checking photo-reports of retail campaigns and activations launches and preparation of the reports on the implementation for EMC;
- presentation of Ukraine market on EMC meetings.
Key Relationships:
- Ukraine Retail team
- Ukraine Channel leads, their teams
- EMC Omni Planning and Execution Team
Knowledge, Skills, and Abilities:
- Strong Visual Merchandizing awareness across sport, fashion, lifestyle
- Good collaboration ability and communicational skills
- Structuredness, time management
- Responsibility, attention to details
- Critical thinking
- Creativity
- Retail expertise
- Team player
- Excellent presentation skills
- Outlook, Excel, Word: basic
- PowerPoint: advanced
Requisite Education and Experience / Minimum Qualifications:
- University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
- Over 3-4 years of retail, sales and /or marketing experience
- Intermediate English
- Fluent Ukrainian
We offer:
- Official employment in accordance with the Labor Code of Ukraine (maternity leave position)
- Hybrid work schedule (remote format/work from the office)
- Flexible working hours (from 8-10:00 to 17-19:00)
- Medical insurance
- Partial compensation for lunches
- 40% discount on company products
- Corporate development programs (career opportunities in various departments of the company, including relocation to other countries)
Join the team of professionals and change the future with us!
adidas Ukraine — це команда офіційних роздрібних магазинів adidas та офісу.
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