Head of Trade Marketing

Kasta.ua — online fashion leader in Ukraine. Our mission: WOWing our customers through innovations - making shopping faster, cheaper, and easier. We are searching for an experienced and self-driven Product Marketing Manager to join our marketing team.

Mission: Conversion growth through effective promo campaigns and tools 

Objectives: Develop & implement the Kasta's trade-marketing strategy, focusing :

1. Category promotion strategy

2. Updating the Flash sales strategy  

3. Content standards on the site

Key Responsibilities: 

• Development and implementation of a trade marketing strategy. 

• Planning and monitoring the execution of promotional campaigns in line with the company's goals and KPIs. 

• Development of new and improvement of existing promotional campaign mechanics. 

• Management of the advertising monetization processes on the website and in the application. 

• Monitoring the performance of operational KPIs for the trade marketing team. 

• Conducting A/B tests for scaling successful solutions. 

• Monitoring and initiating the implementation of best market practices. 

Skills 

• Successful experience in implementing trade marketing strategies. 

• 5+ years of experience in marketing (e-commerce experience is a plus). 

• Ability to analyze and evaluate the effectiveness of marketing activities. 

• Relevant education (marketing, economics). 

• Understanding of graphic editing tools (Adobe Photoshop, Adobe After Effects, Figma) and website builders (Weblium, SendPulse, etc.). 

• Proficiency in working with Google Analytics, QlikView platforms. 

• Experience in the fashion industry is a plus. 

• Fluent English.