Marketing Manager (B2B)

We are a small, dynamic software service company based in Germany, looking for an experienced Marketing Manager to join our team. If you are passionate about B2B marketing, enjoy working in a flat hierarchy, and want to be a key player in a company with huge potential for growth, this is the opportunity for you!

What We Offer:

• Flat hierarchy with direct communication channels

• Huge potential to grow within the company

• Competitive compensation

• Flexible working hours

Key Responsibilities:

1. Customer Cold Contact Support

   • Research potential customers based on the target group

   • Gather relevant customer information to aid initial contact

   • Craft and prepare personalized first-contact messages
     

2. Create and Manage Sales Funnel

   • Increase brand awareness and build customer interest

   • Develop and manage a comprehensive marketing strategy

   • Execute social media marketing, SEO, and PPC campaigns

   • Lead email marketing efforts and segmentation

   • Conduct market research and identify key market trends

   • Create targeted campaigns and optimize lead generation

What We're Looking For:

• Bachelor's degree in Marketing or a related field

• 3-5 years of experience in B2B marketing, preferably in small companies

• Proven experience in digital marketing strategies, including SEO, PPC, social media, and email marketing

• Strong market research, segmentation, and targeting skills

• Ability to develop and execute marketing strategies from scratch

• Fluent English skills (written and spoken)

• Excellent communication and interpersonal skills

• Self-driven, with the ability to work independently and collaboratively