Latest projects 10/22 - 12/23NDA - SEO Lead

• Led and hired a cross-functional team, driving SEO initiatives and collaboration.

• Developed and executed the SEO strategy to drive organic growth and improve search engine rankings for various affiliate websites and brands from scratch and multiple geos like KZ, BR, GR, PHI, TR, PL, VN, JP.

• Researched and identified top competitors' high-performing keywords, evaluated their backlink profiles, and generated a detailed report outlining all findings, along with actionable SEO insights

• Collaborated with content creators and web developers to guide content and website development, ensuring SEO best practices were followed. Formulated a comprehensive set of technical SEO requirements.

• Created a comprehensive link-building strategy detailing the balance of link types, the sourcing of backlinks, and the topic areas for guest posts.

• Monitored and analyzed SEO performance using industry-standard tools and provided regular reports to stakeholders.

• Managed the SEO project pipeline, prioritizing tasks and allocating resources effectively.

• Provided training and support to team members, fostering a collaborative and knowledgeable work environment.

4/22 - 10/22 Riga, Latvia

RevPanda - SEO Lead

-Build and maintain SEO strategies in RO, LV, and DK zones for affiliate sites

-Produced weekly & monthly reports on both technical SEO improvements and KW reports-Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

-Optimizing pages for Featured Snippets supporting structured data and other SEO best practices to qualify for instant answers or PAA.

-Ensuring proper SEO best practices and formatting for all pages.

-Running Link-building campaign. Includes outreach posts, crowd, tier2, citations, directories, profiles

05/20 – 05/22 – United States

SEO Lead - Growth Foundry

• Participated in creating a universal SEO platform, based on AI, that can create and generate huge technical audits and upload specialized GDS reports on request.

• Creating and implementing onsite and offsite SEO strategies for big telemedicine sites (over 14M traffic per month)

• Promoted over 50 Local businesses (lawyers in New York + used RV sales, Local United Plumbers)

• GMB A-Z (Audit, content plan, creating posts, promoting geogrids)

• Managing SEO Team

See more great projects on Linkedin or my CV.

http://linkedin.com/in/alexandr-topal

Official Speaker on Kyiv iGaming Affiliate Conference, World Affiliate Show 2021 & ZM CONF 4

• Creation of comprehensive SOP for building, control, and management of PBN (over 110 pages)on 2 languages