Project-based export and marketing consulting.

Some projects:

• 2021-2022: Ukrainian SMEs export consultancy (Export promotion office, USAID, ESTDEV): target market selection and analysis, market entry modeling, B2B marketing strategy set up, product adaptation, pricing, customer and consumer personas development and testing, CDJ mapping, promotional calendar planning, potential B2B partners searching in target markets (packaged food, apparel, creative services)
• 2020: Ukrainian experiential gifting brand, Turkish market entry: marketing and communication strategy development, communication materials testing and adaptation, in-house production and Turkish freelancers coordination;
• 2019: HORECA, largest pubs chain in Kyiv: brand repositioning, brand identity update and brand book development, outlets segmentation and communication strategy, agencies briefing and execution supervision.

Reported to General Manager.

Responsible for:

• Sustainable and profitable growth of the local beer portfolio of the Perviy Pivzavod Brewery.
• Locally produced brands’ marketing strategy development and efficient execution in trade and communication-wise.

Achievements:

• Portfolio revision (brand roles, architecture, positioning, pricing, regional & channel prioritization);
• Sales volume increase by 19% (2016 vs. 2015) and by 13% in 7M’17;
• Key brands' health KPIs improvement by 20% (awareness, image attributes, rejection decrease);
• NPD pipeline set up (consumer research, concepts development and approval, production/supply chain/sales briefing, marketing planning);
• Activities efficiency analysis system development and implementation;
• Team's engagement increased due to clear goal setting and job description formulation and frequent feedback sessions.

Reported to Marketing Director.

Responsible for:

• Brand strategy development for Worthmore and Value brands
• Supervision and support of the brand team in communication strategy, budgeting, and key projects execution
• Managing the team and media agency for media planning and buying efficiency
• NPDs: package redesign, new sub-brands and sorts development
• Ensuring cross-functional focus on the brands group to fulfill KPIs.

Achievements:

• A group of brands' architecture and positioning reworked for their sustainable growth
• New brand launched and key premium brand relaunched within the planned period
• Personalized development plans introduced that resulted in the Team's engagement and motivation increase.

Responsible for marketing planning, budgeting and execution for the season 2012-2013.

Responsible for strategic and tactical development of brands in Premium and Mainstream price segments (Efes Pilsener, Stary Melnik).

Reported to Marketing Manager.

On the job exposure to operational marketing as a part of Management Trainee program.