• Responsible for marketing across a national pharmacy network (1500+ locations)
• Built and led a marketing team of 11+ specialists
• Implemented CRM system and loyalty program (LTV, retention focus)
• Developed and executed trade marketing initiatives with pharmaceutical manufacturers
• Led full rebranding, including visual identity and logo development
• Introduced Power BI dashboards for performance tracking
• Developed and implemented structured marketing processes
• I worked with key commercial performance indicators such as increasing the number of transactions, growing the average basket size, and driving customer traffic and store visits
• My work was always focused on contributing to core business KPIs such as EBITDA, turnover, margin, and gross profit, based on P&L performance, financial reporting, and online pharmaceutical market analytics like Morion
• Automation with AI solutions and AI agents

Crisis environment experience (Ukraine):

• Ensured continuity of marketing operations under unstable conditions
• Adapted communication strategies to changing customer behavior
• Adjusted marketing planning to demand and supply fluctuations

• Managed marketing department and research
• Developed brand platform (mission, vision, brand book)
• Created company growth strategy and managed budgeting

Achievements:

• Built structured marketing team
• Established transparent budgeting processes

• Restructured marketing department
• Managed digital marketing channels and campaigns
• Developed and executed marketing and PR strategies

Achievements:

• Transitioned digital marketing in-house
• Implemented customer segmentation and performance tracking

• Built marketing department from scratch
• Developed marketing and digital strategy
• Managed key KPIs and budget allocation

• Managed marketing and PR activities
• Coordinated vendors and supported brand launches