• Designed user-focused content structures for landing pages
• Improved clarity and conversion through microcopy and CTA optimization
• Collaborated with product/marketing logic (funnels, segmentation)

• Structured restaurant menu to improve scannability and decision-making
• Reduced cognitive load by organizing items into clear categories
• Used microcopy (labels, dietary tags) to reduce user uncertainty
• Applied visual hierarchy principles to highlight high-margin items

Problem: menu too long > customers confused

Solution: restructure + simplify + highlight

Result: faster decisions / better clarity

• Analyzed user intent behind search queries to structure content aligned with user goals
• Designed content flows based on funnel stages and decision points
• Optimized CTA placement to guide users toward conversion
• Simplified complex product concepts for better user understanding

• Seller Dashboard Development — automoto.ua
• Collaborated with the product team to design a seller dashboard for an automotive marketplace
• Created low-fidelity wireframes and structured the interface to support non-technical users
• Wrote user instructions and in-product guidance to reduce onboarding friction
• Provided post-launch user support as an account manager, collecting feedback and identifying usability issues
• Simplified the listing creation flow by contributing to a user-friendly ad submission tool
• Maintained and structured database content to ensure consistency and clarity

A large share of users had low digital literacy, which led to a strong focus on clarity, step-by-step guidance, and reducing cognitive load