- Built Tableau & Amplitude dashboards for retention (rolling/classic), onboarding email, and SEO performance - serving as the team's tool for product health monitoring and growth decisions.
- Mapped cross-device user journeys to pinpoint critical drop-off points before app entry, providing the product team with a clear roadmap of friction to address.
- Investigated performance gaps between logged-in and non-login users, quantifying the impact on rebills, VAMP metrics, and chargeback rates.
- Conducted cross-regional analysis on content localization, identifying causal relationships between content consumption and early cancel rates.
- Evaluated CRM performance by analyzing onboarding emails to increase login rates and conducting A/B tests on push notifications.
- Established end-to-end analytics to measure the effectiveness of interactions between the support team and users.
- Diagnosed D0 churn drivers by evaluating cancellation flow design and support contact patterns, uncovering key triggers that informed retention optimization efforts.
- Created an automated alerting system to track and manage failed payments efficiently.
- Designed, documented, and validated new custom events to ensure data integrity across the analytics architecture.

• Analyzed financial data to optimize budget allocation across multiple departments.
• Collected, verified, and consolidated financial requests, ensuring 100% data accuracy.
• Prepared interim and final financial reports, maintaining transparency and accountability.
• Implemented structured reporting templates and systems, reducing delays by 25% and avoiding reporting errors.
• Conducted cost optimization, achieving a 33% reduction in camp expenses.
• Monitored income and expenses across events, ensuring efficient use of resources.
• Designed and improved financial planning processes, increasing treasury reserves by 15%.Experience