Large Web Ecosystem for Geospatial Data ManagementWork in a team of 8 designers and a lead. Co-own the main product with 2 other designers and act as the sole designer on 2 standalone tools. The ecosystem includes tools for spatial planning, big data creation and exchange, analytics, secure storage, chats, and databases.* Lead end-to-end design for two independent web tools, collaborating with PMs and engineers* Contribute to core product design alongside two other designers — from UX research to UI* Improve workflows through user interviews, testing, and analytics* Expand and maintain the shared design system for consistent cross-product UI* Coordinate closely with the dev team to deliver intuitive, scalable solutions

Global Automotive E-commerce PlatformIt is one of the top 20 largest automotive e-commerce platforms worldwide, serving over 8 million unique users monthly. Worked across the legacy and new versions of the web platform, mobile web, and native iOS and Android apps.UX Research & Strategy- Conducted customer development interviews with sellers and buyers to uncover key user needs and pain points. - Led hypothesis testing, gathered qualitative and quantitative feedback, and turned insights into actionable improvements. - Collaborated closely with marketers, analysts, product managers, and other designers.Product Design & Scalable Tools- Contributed to the development and evolution of the design system.- Designed and optimized entry points and features for sellers to improve onboarding and usability of new tools.- Built landing pages, leaderboards, and marketing visuals for video campaigns and sales presentations.- Worked iteratively — every new feature or update was researched, tested, and validated with real usersAchievements- Successfully launched multiple seller tools that led to increased product adoption and reduced support load.- Optimized entry points and flows, contributing to a measurable increase in seller activation and engagement.- Introduced UX research and iterative testing practices into the design process, improving product quality and decision-making speed.- Played a key role in evolving the design system, making it more scalable and consistent across platforms.- Designed high-converting landing pages and in-app visuals, supporting marketing and video campaigns.- Helped improve collaboration between design, development, analytics, and marketing teams, streamlining delivery and testing cycles.

Financial Web Service for Enterprise ClientsWorked on a complex financial ecosystem designed to serve large organizations with a focus on usability, engagement, and operational clarity.User Testing & Collaboration- Conducted extensive user testing to validate hypotheses and refine financial tools.- Collaborated closely with cross-functional teams, including developers, BAs, and stakeholders.- Maintained regular user communication loops to ensure product-market fit and intuitive UX.Financial Tools & Mechanics- Designed effective financial management instruments for enterprise-scale needs.- Built interaction mechanics across products to support seamless navigation and workflow.- Introduced gamification elements to simplify complex financial operations and drive engagement.

Worked as the sole product designer, setting up all design and research processes from scratch. Designed and optimized interfaces for electronic document management systems and service ecosystems used by major retail and supplier networks, including Metro, Novus, ATB, EVA, Fozzy, Metinvest, Coca-Cola, MHP, TSUM, Danone, Samsung, Alef Estate, Mars, and others.Research & UX Insights- Conducted interface audits and user journey analysis to identify friction points.- Ran surveys and in-depth interviews with stakeholders and users to collect actionable insights.- Established a research culture, including training BA and Sales teams in user interview techniques.- Implemented Hotjar for behavioral analytics, heatmaps, and in-platform user polls.- Created a feedback database to structure and track user input over time.UI & Interaction Design- Designed core elements: data tables, dashboards, personal accounts, and documents.- Developed microcopy for empty states, product updates, and brand voice tone.- Launched onboarding flows and embedded user instructions to support adoption.- Built and maintained a scalable design system to unify visual language and speed up delivery.