Работал в 4 компаниях   11 лет 4 месяца

Другое, Медиа / СМИ, IT

Marketing manager

Ledger leads

Другое

1 год

03.2024 - по настоящее время

Role objective: managing marketing campaigns in Web3 projects.
Responsibilities:
- Implementation of marketing strategy
- Control and organization of team work
- Budget allocation
- Communication with clients


Result:
- Implemented more than 100 Influence campaigns for Web3 projects
- Organized work with 20 clients, which led to an increase in the average campaign check by 30%
- Increased the team to 4 people and organized work processes for searching for Influencers, managing projects and collecting analytics of marketing campaigns

Product marketing manager

Bemobi

Другое

4 года 1 месяц

11.2019 - 12.2023

Role objective: work with a mobile store, where I managed the team and implemented the product development strategy.
Responsibilities:
- Contributing to the product growth (15+ countries)
- Improving the product performance
- Сommunication with top management

- Constant project management of tickets (Jira)
- Creating MVP's, web browsers, mockups and prototypes and testing them with the team

Results:

- Generated over 10,000,000 USD revenue on the key revenue share account during 3 years
- Conducted a product redesign with the UX/UI design team and constantly increasing CR by 3-5% per month
- Increased traffic by 5-10% per quarter, by optimizing workflow with Sales teams
- Increased the speed of the web application by implementing technical tasks with the engineering team to eliminate bugs

Channel Marketing Manager

Bemobi

Медиа / СМИ

3 года 3 месяца

08.2016 - 11.2019

Role objective: increasing mobile app store earnings by purchasing traffic and optimizing the funnel at all stages.

Responsibilities:

- Purchasing traffic (Affiliates, DSP, Google Ads)
- Optimizing landing pages (design, code)
- Creating creatives and promo texts

Results:

- Implemented a traffic purchasing strategy that allowed us to get 1 million users per month at $0.5
- Increased CR of landing pages by conducting regular A/B tests
- Working with creatives led to a several-fold improvement in CTR

Marketing content manager

Opera mediaworks

IT

2 года 8 месяцев

11.2013 - 07.2016

Role objective: organizing the operation of the mobile games store inside the Opera browser (Opera is one of the top five popular browsers in the world).

Responsibilities:

- Creating content for the mobile games store showcase
- Processing incoming requests from developers

Results:

- Optimized the operation of the mobile games store showcase, which resulted in a 15-30% increase in monthly downloads
- Optimized the developer registration system, which reduced the number of fraudsters by 90%

Ключевая информация

Cpa , marketing strategy , cr , ctr , affiliates , dsp , influence marketing , web3 , jira , a/b tests , marketing analytics , process optimization

Учился в 2 заведениях

Odessa national 'i.i. mecnikov' university

Manager of foreign economic activity

2011

Military institute of odessa national polytechnic university

2011

Владеет языками

Английский

свободно

Немецкий

базовый

Русский

родной

Украинский

родной

Курсы, тренинги, сертификаты

Junior developer , computer software engineering

2021

English language

2005

Bogdan

Marketing manager

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