Case #1 Rossellimac, Apple Premium Partner (rossellimac.es).

Shopify Plus Store, Apr. 1, 2023 - Jan. 31, 2025

Gross Sales: €18 302 917 (+598%), Orders: 21 264 (+466%), Return rate: 14%.

Google Ads: ROI 20 to 1, Sales Value €9 748 199,63 (+498%), Orders 105 277 (+262%), Physical Store Visits: 161 677 (+565%).

Meta Ads: ROI 30 to 1, Sales Value €2 344 154, Orders 2 628.

Shopify Store, Oct. 1, 2022 - Mar. 31, 2023

Total Sales: €2 151 790 (+878%); CR: 0.64% (+141%); Total Orders: 3 412 (+886%).

Google Ads: Cost: €70 569 (+87%); Attributed Purchases: 1 458 (+3102%); Physical Store Visits: 7 274; Online Revenue: €1 036 538; ROI: 24 to 1.

Case #2 Micro-Games America (shop.mgae.com)

Shopify Store May, 1 - Aug, 31 2023

Total Sales: $1 026 252 (+76%), Orders 13 187 (+93%)

Google Ads: cost $44K (-48%), ROI 10 to 1 (+176%), Orders 5908 (+47%), Revenue $443K (+42%), CR 3% (+76%).

Case #3 Helix Solutions, web development (helix-solutions.ai):

205 contacts, who went through the bot verification and sent a request for a quote with a phone number. $196 cost-per-contact, 8% conversion rate, $15 avg. CPC.

- Developed a PPC automation UI for an in-house eCommerce management platform.

- Implemented financial and business reporting in real-time for the Brahms Mount online store with Looker Studio and Google Analytics. Including the sales and product quantity projections reports.

- Launched & managed B2C PPC campaigns for eCommerce clients with Revenue and ROI benchmarks.

- Launched & optimizing B2B PPC and email campaigns.

As a Professional Freelancer*

A case: Leverate, Cryptocurrencies Wallet Solution (leverate.com)

2630 new customers, $33 new customer cost, $8000 new customer value, 240 to 1 ROI, $86K Cost (Google Ads).

B2B lead generation for SaaS services | LegalTech. Implemented a comprehensive web analytics solution on Ajax apps. Decreased the customer acquisition cost using machine learning algorithms and customer journey analytics. After I installed the conversion funnel, CAC for a 6-month subscription to a digital product decreased from 300+ UAH to 70 UAH, while the agv. check increased to 8000-10000 UAH. I've used Google Search, Google GDN, YouTube, LinkedIn, Facebook Ads, Influencers SMM as the marketing channels.

I've developed and implemented a 6-month marketing plan for a new brand entry into the Ukrainian market. Using 70% of the budget I've fulfilled the KPIs by 140%.

-AdWords search & display campaigns, AdMixer display ads, integrated brand promotion on thematic websites (uaua.info, mama.ua, tochka.net, gloss.ua, jetsetter.com, the-village.ua etc.), marketplace marketing.

-influencer and celebrity SMM marketing.- hired and managed a team of: 2 programmers, 2 designers, managers and editors of publications, and influencers.

I was hired as an eCommerce PPC specialist, but the brand failed to manage product shipment & distribution.

I've tested and debugged their current web-analytics solution and worked with developers using scrum method to correct mistakes and install a new solution. Created automatic reports on the effectiveness of marketing campaigns.

Worked in Composite, purchased by Orckestra. Market analysis, development of the marketing plan for improvement of conversions. I wrote news and articles and published them on thematically related websites; newsletters and website content; video tutorials. Communication with company partners.

Internet-marketing, website optimization, SEO, media advertising.

A case: Yevpatoria Wine Distillery (since 1928) - the third largest in Ukraine. I've created and managed their B2C campaigns in Google Ads and Meta Ads.