Dadari is a Georgian manufacturer of educational equipment for kindergartens.

• Boosted qualified leads by 20% with a data-driven marketing strategy.
• Led a team of 6, managing hiring and optimizing performance through incentives.
• Established lead tracking systems to improve campaign accuracy and resource allocation.
• Launched weekly sprints to prioritize tasks and streamline workflows.
• Directed packaging and launch of 6 new products, overseeing all sales materials.
• Created a prototype for a Telegram welcome email sequence, outlining the flow and logic. Managed the process, working with copywriters and designers, while the setup in Salebot was done by an external contractor.
• Redesigned product pages with new prototypes, refined copy, and fresh design.
• Organized industry exhibitions with complete marketing materials, including landing pages and catalogs.
• Coordinated a product photoshoot, managing contractors and logistics.
• Organized a series of webinars on the Bizon platform, managing the entire process from concept to launch. This increased the number of warm leads and provided the sales team with detailed analytics, saving them time in lead processing.

Dadari is a Georgian manufacturer of educational equipment for kindergartens.

• Developed and implemented a content strategy across social media, blog, and email, increasing Telegram subscribers by 225% (from 2,000 to 6,500).
• Created content for 14 new product pages, boosting brand consistency and customer engagement.
• Developed scripts for three Telegram bots, streamlining customer service and reducing telemarketer workload.
• Launched a company blog and authored case studies to drive thought leadership and engagement.
• Created the company’s editorial policy, establishing brand voice, product descriptions, company positioning, and messaging guidelines to ensure consistency across channels.

GigAnt is CIS's Leading HRTech Platform and Outsourcing Company

• Developed content strategy for an HR tech B2B platform providing temporary staff for retail and warehousing, boosting brand growth and engagement. Additionally created a B2C strategy to promote an outsourcing franchise for aspiring entrepreneurs, expanding presence on Instagram, YouTube, and Telegram.
• Built automated funnels and webinar scripts, boosting participation and engagement.
• Grew Telegram followers from 0 to 900 and generated 400+ leads via webinars.
• Wrote 21 case studies, gaining approximately 19,000 views.

• Led PR strategy development and execution for art festivals, including press releases, email newsletters, and social media posts.
• Coordinated content production, managing a team of designers, photographers, and videographers.
• Published press releases in major local media in small cities, attracting over 1,000 attendees to street art festivals.

• Designed high-conversion landing pages and mobile app interfaces, achieving a 20-30% increase in conversion rates.
• Developed visual marketing assets for campaigns, contributing to the brand’s global outreach.