• Building a team of trainers (increasing the number of team members by 2 times) with the aim of brand’s products training delivery within the Ukraine for beauty salons and studios (candidate’s selection and evaluation in tandem with brand manager);
• Development, implementation and monitoring of annual + quarterly education strategies for the team for new and existing brand’s products (expanding the coverage of the training map from 11 regions of Ukraine to 23);
• Formation of monthly and weekly education plans for each trainer and monitoring of their performance;
• Education of separate team members through personal meetings as well as conducting group training events for the whole trainer’s team in off-line and online formats;
• Enhancing the trainer team's qualification in public speaking, hairdressing trends and personal SMM marketing by attracting relevant top specialists in these fields;
• Providing a team of trainers with everything necessary for effective work both in Kyiv and on regional business trips (training materials, test products, auxiliary accessories and incentive elements for customers);
• Development of motivational programs for the team of trainers (salary + bonus system, organization of corporate events);
• Monitoring and rectifying the quality of transferring the luxury brand's philosophy and values to stylists in beauty salons and customers;
• Developing, implementing and maintaining basic training materials, such as brand book and ritual maps for brand products (both electronic and printed versions);
• Designing and implementing electronic trainings for the international online training platform within the company;
• Organizing and conducting multi-level training and presentation campaigns (events, trainings, seminars) offline for brand clients with the participation of team trainers and myself, for the largest of them (from 5 to 300 people);
• Creating and coordinating webinars, live streams (Instagram), and online events for brand clients (ranging from 10 to 200 participants);
• Development and implementation of “team look” for brand trainers’ team;
• Managing and controlling budgets for training events in all formats;
• Partnering with the marketing department to create projects that enhance brand awareness and loyalty (brand corner, beauty boxes, video clips, etc.);
• Forming of informational content for beauty market places and customer feedback management on them (https://makeup.com.ua/ та https://www.notino.ua/);
• Communicating the results of the work accomplished to the local management;
• Increase in sales volume of brand products by 17%;
• Increasing the level of brand awareness by 38%;
• Enhance brand loyalty by 16%.

Detailed research and study of all the physical characteristics of brand products, as well as their consumer properties + advantages and disadvantages for the development of educational materials;Researching competitive brands' products to identify their strengths and weaknesses in order to apply the information obtained in the development of educational materials; Producing, implementing and maintaining basic training materials that include presentations, electronic catalogs and testing algorithms in both electronic and printed versions; Designing and implementing electronic training webinars for beauty consultants and partners;Organizing and managing multi-level training and presentation campaigns (trainings, seminars) in an offline format for beauty company consultants/partner networks + marketing and commerce teams (ranging from 20 to 150 individuals);The first in the company developed and conducted training webinars (from 50 to 300 people);Regular visits to sales points for quality control and correction of knowledge and techniques presented in education process; Establishing the training program, monitoring its execution and generating appropriate reports.

• Boosting buyers' desire to buy goods through product presentation and consultation, with a focus on their features and benefits.