Product Owner

• Product discovery;
• Lean/Business model canvas;
• Product strategy, market and competitive research;
• Development of web sites, promo and landing pages, UX \ UI;
• Business modeling, value proposition and product market fit;
• Monetization and pricing;
• Goals and metrics, roadmap;
• Backlog prioritization and refinement;
• Financial management (P&L, CAC/LTV ratio, unit economy);
• Business plan;
• Recruitment and team management;
• Fundraising strategy (own database of VCs).

• Development of marketing strategies for companies located in the Group of companies;
• Marketing planning;
• Marketing controlling for companies;
• Internet marketing;
• Development of internet marketing strategy;
• Development of web sites, promo and landing pages, UX \ UI;
• Advanced Web Analytics including UX analytics (Google Analytics, GTM, UX Analytics);
• Contextual advertising - search (Google Adwords and Yandex.Direct, Facebook), GDN / RSY (Google, Yandex);
• E-mail marketing;
• CPA;
• SEO;
• SERM;
• Business Analysis;
• QA;
• Sales.

As Team Lead:

• Project management
• Strategic planning
• Executive management
• Marketing strategy
• Product marketing
• Creating department
• Training company staff
• Team Building
• Staff recruitment
  As Digital Marketing Expert:
• Identifying and segmenting a target audience of company/brand;
• Preparing a psychological profile of a client: discovering values, concerns and criteria for decision-making on purchase;
• Composing empathy map for every profile;
• Describing brand's philosophy;
• Competitors analysis;
• Development of brand/company positioning strategies;
• Defining the emotional component of company/brand;
• Brainstorming and developing ideas for creative marketing campaigns;
  As Head of SEO department:
• Managing the team of seo-specialits, copywriters;
• Collaboration with web-developers;
• Giving tasks to programmers and copyrighters
  As Senior SEO Specialist:
• Development of site structure;
• Performing on and off page technical SEO audits;
• Competitors analysis;
  As Middle SEO Specialist:
• Moving sites to the top of Google, Yandex search results;
• On-page optimization;
• Using web analytics;
• Composing the semantic core of the site and defining relevant pages;
• Work with blog networks;
• Building anchor lists and effective link strategies;
• Monitoring SEO indicators of project and analysis of implemented improvements efficiency;
• Working on several projects at the same time;
• Taking part in development of automated systems for search optimization

Responsibilities:

- markets and competitors' activities analysis;

- making potential consumer portrait;- client's base segmentation;

- marketing campaigns developing to attract each group of customers;

- expanding channels for attracting customers (PPC, e-mail marketing);

- creating presentations, improving company website (with contractors);

- analysis of the marketing activities effectiveness;

- teamwork with designers (set up tasks and control over implementation);

- teamwork with SEO-spesialists (set up technical tasks for website promotion and analytics of advertising campaigns);

- media advertising (billboards, citylights, radio);

- making POSM;

- customer's service quality control;

- commercial's offers preparation;

- contract work (contract terms approval, signing of contracts and additional agreements);

- HR functional (recruiting);

- director administrative support;

- documents' preparation (letters, orders, etc.);

- quick and qualitative director tasks execution;- search and preparation necessary information in the shortest possible time;

- office management;

- business meetings organization and guests' coordination;

- different events' organization.

Senior SEO Specialist:

• Search engine optimization & promotion for Google UA, RU & Yandex UA, RU;
• Seo audits;
• Common usability audit & recommendations;
• Internal and external optimization websites;
• Develop SEO strategy and implementation and monitoring of competitors;
• Work with webmasters Google, Yandex, Bing;
• Niche market analysis (competitors promotion method and tactics analysis);
• Keyword research;
• Link building (Sape, Prospero, Getgoodlinks, Rotapost, Blogun etc.);
• Working with the system analysts Google Analytics & Yandex Metric;
• Search for new methods of promotion;
• Work with popular CMS (ModX, OpenCart, VamShop, WP etc.)
• Middle knowledge HTML, CSS, PHP and junior JS;
• Work with sites under sanctions search engines

• Search engine optimization & promotion for Google UA, RU & Yandex UA, RU;
• Seo audits;
• Common usability audit & recommendations;
• Internal and external optimization websites;
• Develop SEO strategy and implementation and monitoring of competitors;
• Work with webmasters Google, Yandex, Bing;
• - Niche market analysis (competitors promotion method and tactics analysis);- Keyword research;
• Link building (Sape, Prospero, Getgoodlinks, Rotapost, Blogun etc.);
• Working with the system analysts Google Analytics & Yandex Metric;
• Search for new methods of promotion;- Work with popular CMS (ModX, OpenCart, VamShop, WP etc.)
• Middle knowledge HTML, CSS, PHP and junior JS;
• Work with sites under sanctions search engines