Software Asset Management service delivery (delegating, supervising, mentoring, training). Building meaningful relationships with clients, internal team and sales; SAM training and development; Full life cycle ITAM; License helpdesk and software renewals; Responsible for quality delivery of the SAM practice in EMEA for multi- vendor ELPs (mainly Microsoft, VMware and Adobe); Creating new licensing and audit defence instructions; SAM optimisation. Pre-sales offerings, SNOW management, IT auditing.