• Local and international media cooperation (Op-Eds, comments, articles, expert columns, case studies, press-releases writing, pitching and placing)
• Social media support (creating content for 8 LinkedIn TOP managers' accounts with reposts and comments - min 60 posts per months reaching from 3K to 10K audience per week). Creating content for corporate pages in Facebook and Instagram.
• Partner projects (Життєлюб, Sirius, ZAS Ventures, Pay Force )
• AppStore and Google Store communication support (Alty's products)
• Volunteer projects PR support (TacticMedAid PR campaign in Ukraine has got 5M coverage in national and regional media including Diia, Ministry of Digital Transformation, Ukraine NOW, Espresso TV, Liga Tech and 100+ others. It was also supported by famous influencers - ONUKA, Alyona Alyona, Garik Korogodskyi, Olga Rudneva etc)
• Corporate communication support
• UANDERDOG Telegram community management and support (together with the agency)
• Website support - blog, case studies
• Monthly newsletters to clients and partners
• Alty's side projects support - Cardblanch startup, РКИН, Shuggah
• Alty's Co-Founder media promotion

Segments: Banking, Fintech, HealthTech, MilTech, Retail

Achievements:

• PR function activation in the the company.
• Global PR activation.
• Managing all tasks on my own
• Reputational and brand awareness growth within Ukraine and outside the country.
• A separate business-community creation, promotion and development.
• Impactful PR cases that attracted direct clients (at least 2 new clients came to us after media research).
• Longterm and productive collaboration with partners and clients.

Projects I proud of:

I do proud of all projects at Alty. Each time we spoke publicly about our clients’ projects with gratitude and admire and observed the same perception among the audience. It inspires me a lot. But most of all I proud of one of our volunteer projects – RSFY – a mobile tracker of occupant’s losses (РКИН app). I managed to find contacts in General Staff of the Armed Forces of Ukraine and to make a deal about the partnership. Therehow this app has got an amazing coverage – 500M for the 1 month, 120+ Ukrainian media and 25 000 downloads during the first 2 days after its launch on iOS. This project was also supported by international media: Daily Beast, Yahoo news, Expressen, Daily Star and 16 other online platforms from the US, UK, Norway, Germany, Poland, Sweden and others. I also proud of the highlights to the TechCrunch, BBC Radio Britain, Inc, Forbes International, NBC News, The Independent, The Wired, The Verge, The Entrepreneur, The Punch, The Nation Africa, The Fintech Times.

• Global strategy implementation
• Featured and non-featured launches (up to 10 per year)
• Public Relations activation in Ukraine
• Media projects planning and organization
• Influencer Marketing
• Offline and Online events
• Crisis Management
• Local PR and SMM Agencies coordination
• Leading PR projects within European affiliates
• International Press-tours for business and glance media, influencers
• Amway partners promotion within local media channels
• Educational PR Webinars within the structure for partners
• GM PR support (less)
• CSR projects implementation (less)
• Copywriting, photo\video production,
• Website assistance
• Working with Associations (less)
• Separate PR function with subordination to European upline
• Media trainings for TOP-management (on demand)

Segments: Beauty, Wellness, Corporate PR

Achievements: Significant reputation growth within only 2 years, growth in sales, younger generation attraction, Influencer Marketing activation, Product PR activation in all segments, 2 well-organized press-tours (Las Vegas, US and Paris, France) numerous events and press-mailings organized, special projects implementation within TOP media and Social Media channels, PR education and support for leaders.

Remarkable highlights: Vogue, The Village, Officiel, ELLE, Cosmo, Marie Claire, НВ

• External events organization - WAS #8 (Wholesale Agreements & Solutions Group on Rovinj, Croatia (Participation with Booth
• Implementation of digital strategy (products and services)
• Content planning and writing (SMM, Website, Whitepapers, cases)
• Global PR
• Copywriting of press releases, success stories, comments
• Content for Website (Eng version)
• Corporate PR

Achievements: Website launch based on prepared texts Eng+Russian

Full management of clients’ PR-activities (corporate PR):

• Press office;
• PR-support of events, products / services launches;
• Crisis communications.
• Copywriting (press releases, articles, comments, interviews and other press materials);
• Media relations;
• Organization of events (industry conferences, product presentations, public discussions, round tables, press conferences);
• Organization and control of photo and video production;
• Development of Q & A, briefs for interviews, event scenarios;
• Translation and adaptation of client's materials from English to Ukrainian and vice versa;
• Maintenance of documentation - budgets, reports, etc.
• PR strategy development
• Preparation of communication plans for individual projects with timings;
• Work with contractors (designers, printing, etc.)

Clients: Volia, Microsoft Ukraine, Bayer, U.S. Embassy, Ericsson, Kaspersky Lab

Achievements: I was responsible for the annual TechForum conference initiated by the U.S. Embassy held in Ukraine on a turnkey basis.

Clients: Logitech, Huawei

Achievements: assistance with the PR launch of Huawei brand on the Ukrainian market. The first experience of influencer marketing within the Logitech PR strategy implementation

Clients – Kraft Foods, Beiersdorf, Mondi Business Paper, Berlin-Chemie

Achievements: I grew from a receptionist in the company to account executive manager