Responsibilities:

• Development of the Adnese DSP platform, including;
• Development of a product development strategy and plan, as well as monitoring their implementation;
• Product life cycle management (from idea to obsolescence), including the development of new features, improvement of existingones, and control over their implementation;
• Working with the development team and technical specialists to ensure the quality and timing of the release of new versions.Market analysis and identification of new needs;
• Development of business plans for new products and directions;
• Formation of hypotheses for the development of the direction: Market and competitor research, customer needs analysis;
• Development of hypotheses and concepts for new products and directions;
• Testing hypotheses and collecting feedback from users.

During this period, he was engaged in personal projects. Contract with a local plant, production of Industrial air filtersDneproenergostal. For this campaign, I developed a development strategy for foreign markets and developed a website and brand book.

I joined the project at the stage of developing the core of the brand protection system (that is, at that time only methods forgenerating Blockchain certificates were implemented).

My duties included:

• Refinement of the logic of the project
• Designing elements of the functional interaction of the product with the brand, distributor,state, and user.
• Develop/improve company business processes
• Implementation of marketing tools in the business logic of the project.
• Improvement of the project monetization system.
• Project development control.
• Maintenance of technical documentation.
• Development and subsequent optimization of the User Flow of the user scenario.
• UNIT Project Economics
• Search for investors
• Supervising the development of parallel projects (NFT Marketplace and NFT Marketplace Constructor)

What are the results:

• The technology has been successfully implemented and is currently used by 13 manufacturing companies.
• Now the startup is at the Seed-round stage

He was hired on the terms of performing a block of work on the audit and optimization of the company development strategy.

The main client of the company at the beginning of the work was online stores.

The block of works included:

• An initial audit of the company's processes
• Develop/improve company business processes
• Development of the company's marketing strategy
• Economic analysis of the company
• Development of promotion hypotheses and alternative audience segments
• Calculation of UNIT economics of the project
• Analysis of platform functionality
• Statement of technical specifications for revision or development of the necessary functionality (to solve the business problem of the company, formed based on audit and hypotheses)
• Implementation of successful cases in the business logic of the project

What are the results:

• Expanded functionality for marketplaces, manufacturers, and distributors.
• Signed contracts with aggregator-distributor companies- Signed an agreement with marketplaces and manufacturers

The company was engaged in reselling Swiss watches to the foreign market. The main task was to systematize the work on the search and subsequent sale of products. Until the start of my career, everything happened in manual mode (searching for watches, updating product lists).

What were my responsibilities:

• Development of a simplified product search system
• Develop/improve company business processes
• Implementation of inventory accounting tools
• Implementation of sales control tools
• Development of a web resource for the sale of products
• Search for sites for product placement
• Search for B2B solutions for the sale of products
• Supervision of the sales department

What is the result:

• Maximum turnover of 2.3m euros
• System of search and accounting of goods
• Products are placed on more than 5 specialized sites
• Participation in Auctions
• Agreement with European pawnshops

They hired me in the company as a marketer, but with time and closer acquaintance with this online store, I decided to take on more responsibility after I saw how the company worked before me.

I proposed and subsequently implemented the following tools:

• IP telephony- Mailing system (promotions, offers, recommendations)- Develop/improve company business processes
• CRM (previously the company worked through Google Sheets)
• More detailed analytics (including visits to offline stores, associative conversions, and general store analytics)
• Developed social networks
• Integration of the warehouse program with the site

What is the result:

• The company received more accurate sales data
• Improved the work of sales managers due to telephony
• A system of communication with the client has been established (mailing lists, promotions, recommendations, a funded system, etc.)
• The business got a clear picture of how much the online store earns (to distinguish between sales of the online store and offline points due to associative conversions)
• Integrated lending systems

The educational project is at an early stage. Directions of study: web development (complex, HTML, CSS, JS, PHP + CMS(WordPress or Magento 2)), as well as PM and design courses. An initiative of two web development companies to find and"sell" staff + additional income for both companies.

What were my responsibilities:

• General analysis and market audit
• Building a strategy for promoting an educational project.
• Offline lectures at universities and colleges (engaging)
• Supervising the writing of the course program
• Supervising the development of the educational platform
• Writing technical requirements for the integration of communication tools and interaction with users and students
• Supervision of the marketing department

My duties included:

• Development of a marketing strategy for promoting client projects
• Creation of technical specifications for connecting the necessary functionality and launching advertising tools (Facebook Ads /Google Ads / VK)
• Setting up an email distribution system and connecting communication tools.
• Setting up and subsequent maintenance of advertising tools (Facebook Ads / Google Ads / VK)