RESPONSIBILITIES

• Analysis sales data to identify patterns for improve sales performance.
• Preparation product sales forecasts based on historical data and market trends.

KEY ACHIEVEMENTS

• Introduced regular analysis of the Cookware category.
• Unified reporting on various customers and products into a single view.

RESPONSIBILITIES

• Manage NPD projects.
• Marketing P&L responsibility.
• Creation of selling story of new products.
• Analysis of the chocolate bar market and its trends in Ukraine, Romania, Bulgaria, Poland.
• Strategic planning of sales of chocolate bars in different countries.
• Category Performance Review (BHT, commercial KPI’s, competitors overview).

KEY ACHIEVEMENTS

• SOM growth +1.1 p.p.
• Launched 1 new SKU in the line which drove sales growth +128% vs. LY
• Identified and implemented an effective price strategy of the category in Bulgaria (volume sales growth + 121% vs. LY).
• Initiated a consumer research which facilitated redesign of Chocolate Bar Roshen line with SOM growth +2.1 p.p. and launching the top-selling SKU in the TIDBIT line.

RESPONSIBILITIES

• Preparation of regular and special reports, analytical materials for analysis of local and export markets.
• Analysis of Promo Pressure local and export players.
• Brand Health Tracking, commercial KPI’s, competitor’s performance analysis.

KEY ACHIEVEMENTS

• Introduced a systematic analysis of the confectionery market in Bulgaria and Romania, which helped to build a market entry effective strategy (volume sales growth by 137% vs. LY).
• Developed the methodology and analysed the butter market in Ukraine. On its basis, decisions were made to launch Roshen butter.

RESPONSIBILITIES

• Development of beer market reporting and price monitoring.
• Analysis of sales efficiency in terms of nomenclature (SKU), channels of sales, region.
• Visualization of results of the analysis.

KEY ACHIEVEMENTS

• Optimized reporting using VBA.
• Price monitoring allowed to react quickly to the actions of competitors and ensured high price competitiveness.