Работал в 6 компаниях 13 лет 1 месяц
Электроника и электротехника, FMCG, Торговля розничная / Retail, IT, HR
Product Marketing Manager
Samsung Electronics
Электроника и электротехника
5 лет 10 месяцев
07.2018 - по настоящее время
•Managing MDA category – REFs ; MWO, B-In, AirDresser till Nov’23; WMs till Oct’20
•Portfolio extension - successful launch of new Dryers (#1 MS)
•Developing portfolio analysis and growth strategies in order to achieve business targets
•Short- & long-term marketing support via online/offline channels
•Budget planning & financial analysis to ensure profit targets achieved
•Creating distinctive launching plans based on the business needs
•Market analysis and forecasting based on Gfk reports, consumer insights & findings
•Cross-functional coordination with other departments to make sure new products successfully launched
•Communicating directly with HQ in terms of MDA/SDA line-up management and strategic opportunities
•Constant market concepts and competitor tactics tracking
Brand Executive (Ukraine, Moldova & Caucasus)
Імперіал Тобако Юкрейн / Imperial Tobacco Group / ITG
FMCG
2 года 5 месяцев
07.2015 - 12.2017
Developed and implemented the brand strategies within the different price segments for assigned brands P&S, Jade, Prima Family + brands in non-filter category
Launched new SKU P&S with menthol capsule and relaunched Style into Jade in UA market
P&S family portfolio extension by launching new product in slim format for MD and AZ markets
Supervised trade marketing team in promo strategy development, advocacy program implementation, POSM, sales support materials and equipment production
Competitive environment analysis in trade channels and regions, brands pricing and performance
Analyzed consumer researches and insights based on data provided by InMind, AC Nielsen, GFK
Developed and led monthly product presentations/training sessions for trade customers and sales force
Cooperation and management BTL, media agencies from briefing to post-evaluation campaign stage: nationwide promo campaign for P&S "Drag racing" and "Grill Fest" for Prima Lux
Sales Associate
GUESS?, Inc.
Торговля розничная / Retail
8 месяцев
10.2013 - 06.2014
- Assisted customers with product selection and queries
- Maintained work area in terms of cleanliness and hygiene
- Handled inventory and stocks
- Maintained customer information in the store database
- Analyzed sales reports and district data to develop higher sales targets
Marketing assistant
Colgate-Palmolive
FMCG
9 месяцев
11.2011 - 08.2012
- Assisted the BM in toothbrush category
- Prepared and analyzed market data, short-term forecast, category performance analysis
- Partnered with advertising agencies in order to create POP's materials, press campaign support, SAP procedures, artworks adaptation, documentation procedures (selling stories, SKU forms, etc.)
- Supported sales promotions to ensure there was no overstock, price tracking, P&L assistance to BM
- Adaptation of CP UA corporate web-site and social pages, competitive activities tracking (digital & in-store)
- Utilized and developed excellent time management agility
Intern
Microsoft
IT
3 месяца
03.2011 - 06.2011
- Worked with database and supported the branding of advertising materials
- Updated company website with a fresh and progressive style focusing on the educational section
- Responsible for the planning of all company events
- Liaison and coordinator for guests during events
Marketing Analyst
Promotion
HR
2 года 9 месяцев
06.2008 - 03.2011
- Utilized company database in order to conduct recruitment for employers
- Monitored leading Ukraine-based companies in order to provide recruitment support
- Worked with statistic data and inquires of HR managers in order to fulfill their hiring needs
- Provided weekly statistical data in a report to the general manager
Ключевая информация
- Strong product management and product marketing ecperience
- Solid organizational skills and multitask under the strict deadline
- BTL shopper events planning, evaluation and implementation
- Collaborative team player with strong communication and presentation skills
- Experienced in SAP, Gfk, AC Nielsen and Microsoft PowerBI
- Able to prioritize and attention to details
Учился в 3 заведениях
Seneca College
Brand Management Post-Grad cerificate
Toronto, ON, 2013
Ukrainian-American Concordia University
Business Administration
Киев, 2012
London School of Economics and Political Science
Marketing Certificate
London, 2007
Владеет языками
Английский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
IELTS 7.0
Испанский
базовый
Русский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
Marketing Strategy certificate
- Marketing strategy - main idea
- Logics of strategy and ways of imrovement
- Real-life case group projects
- Brand strategy
MS Excel Data Analysis and Forecasting
Data Analysis Systems
- Import data from different data sources (link and automatic refresh)
- Power Query, Data visualization methods
- Power Pivot, Power View, MS Power BI
- Moving average, dispersion, What-if analysis, VLOOKUP, etc.
Digital Marketing Certificate
IMB Academy
- SEO, SMM, PPC
- Email & Mobile Marketing
- Digital Display Advertising
- Usability & Google Analytics
- Strategy and Planning
Brand Communications certificate
Kyiv Mohyla Business School:
- Deep consumer analysis 360
- Marketing and Strategic Communications
- WOM marketing/Content marketing
- Brand Strategy
Finance for Non-Financial Managers I: Accounting, Analysis, Budget
EY Academy of Business:
- Accounting and reporting
- SCF as an instrument of cash flows management
- Analysis of Financial Statements
- Company's Budget Formation
Brand Management certificate
Kyiv Mohyla Business School:
- Brand Management as a process
- Brand Strategy & Brand architecture
- Brand Life Cycle analysis
- Keys to building a successful Brand
Дополнительная информация
General info
- Drivers license since 2007
- Willing to relocate, prepared for business trips
- Interested in reading books, gym, active lifestyle (snow/ wakeboarding, running, swimming, soccer)
- Goal-oriented
- Personal development (it's never too late to learn something new)
Юрий
Юрий
Category Manager
Киев
Работает, но открыт для предложений
полная занятость
Характер работы: удаленная работа, гибридная
Обновлено 2 недели назад