1. SMM (Social Media Marketing):

- Development and implementation of social media promotion strategies.

- Planning and creating content to support social media campaigns.

- Monitoring the effectiveness of campaigns on social media platforms.

2. SEO (Search Engine Optimization):

- Conducting keyword analysis and working on website optimization.

- Implementing strategies to improve search engine rankings.

3. Analytics and Tracking:

- Utilizing Google Analytics to analyze web traffic and make improvements.

- Generating reports to track key metrics and advertising campaigns.

4. Web Development:

- Knowledge of HTML, CSS, and JavaScript for website optimization and landing page development.

5. Languages and Content:

- Developing and implementing content marketing strategies.

- Collaborating with a team to create multimedia content.

6. Organizational and Analytical Skills:

- Organizing and managing projects within strategic goals.

- Analyzing market trends and competitive strategies.

1. Analysis of Target Audience: Determine the target audience for a product or service and analyze which media channels best reach this audience.

2. Selection of Media Platforms: Identify optimal media platforms for advertising placements (television, radio, internet, social media, etc.).

3. Negotiations and Advertising Space Purchase: Conduct negotiations with media agencies and advertising space owners to secure favorable buying terms.

4. Development of Advertising Campaigns: Create effective advertising strategies considering budget, target audience, and campaign objectives.

5. Monitoring and Evaluation of Results: Track the effectiveness of advertising campaigns, analyze results, and make adjustments to the strategy to achieve better Return on Investment (ROI).

6. Budgeting: Manage the budget for advertising campaigns, allocating funds across various media platforms.

7. Collaboration with Creative Department: Ensure effective collaboration with the creative department to produce advertising materials aligned with the campaign strategy.

8. Market Research: Stay informed about advertising trends, changes in the media landscape, and competitive analysis.

Provided customer support and engaged in marketing and PR activities within a dynamic call center environment. Key responsibilities included:

- Handling customer inquiries, resolving issues, and providing product or service information.

- Collaborating with the marketing and PR teams to execute promotional campaigns.

- Conducting market research to gather insights into customer preferences and trends.

- Meeting or exceeding performance targets for call handling and customer satisfaction.

- Contributing ideas for marketing strategies and product promotions.