Currently, I work on Freelance and have a substantial portfolio of cases and client feedback. During the period of conflict, I joined the Upwork platform and now predominantly work with English-speaking markets and Ukrainian businesses.

When I entered the world of freelancing, I understood that I possessed a wealth of knowledge, but my ability to utilize it was significantly limited by time constraints. Therefore, I started searching for like-minded individuals who share my values and commitment.

I perform work that delivers tangible results for clients' businesses, and I exclusively collaborate with ethical businesses. I conduct all my work with maximum transparency.

I have experts in the following areas:

1. SEO (Ukrainian, English, Russian) along with link builders and copywriters.
2. Targeted advertising (Instagram, Facebook, Tik-Tok) in collaboration with a creative designer.
3. YouTube Ads.Google Ads - I am a certified Google Partner, and I provide my clients with a 500 USD advertising budget voucher.

I also have substantial experience in launching advertising campaigns for various businesses, and I am ready to share this experience during our discussions.

We have worked or are currently working with notable personalities and brands, such as:

• Oles Timofeev
• Alex Yanovsky
• PR+
• Mida - a footwear brand

There are others, but I am committed to maintaining confidentiality. These are challenging times for everyone, which is why we are willing to work closely with each client, providing maximum assistance to Ukrainian businesses and the economy of our country.

I have websites that save over $90,000 monthly on contextual advertising thanks to high-quality SEO work.

If you are open to high-quality project work, please contact me on Telegram at Zamriy_Leonid.

Responsibilities:

• Search for financially viable leads (leads under $2).
• Efficient allocation of advertising funds (ROI over 200%).
• Search for new advertising sources.
• Development of strategies for launching new funnels.
• Attracting new subscribers on YouTube.
• Attracting new subscribers on Telegram.
• Weekly video reports.

I had one assistant on the team who helped with launching advertising campaigns, and I also received assistance from colleagues from other departments.

Based on the sales department's needs, plans were established regarding the number of leads. Accordingly, I planned advertising budgets and lead acquisition strategies each month, coordinating them with the marketing department head.

I accomplished the set goals and tasks:

• Funnels: CPL less than $2, ROI over 200%.
• YouTube: cost per subscriber (CPS) less than $0.7, targeting a business audience.
• Telegram: cost per subscriber (CPS) less than $1, targeting a business audience.
• I configured, launched, and optimized advertising campaigns on Google AdWords, Instagram, Facebook, YouTube, and Tik-Tok.

Additional tasks:

I created reports on the effectiveness of advertising campaigns and compiled data summaries for specific periods. Additionally, I prepared technical tasks and handed them over for development to programmers, designers, as well as the marketing and video production departments.

Since I have a deep understanding of SEO, I took the initiative to optimize the website. For several months, I was engaged in SEO promotion, but the company later hired a specialist as I couldn't manage it all. In addition, I set up Google Analytics for the company.

The primary goal of advertising was to attract subscribers to the funnels. Throughout the entire period, advertising was launched for over 20 funnels. The minimum subscription cost was $1, with an average of $1.7. The maximum number of leads per day exceeded 1800. I am proficient in working with substantial budgets. I developed a diversification strategy for advertising, which helped consistently acquire leads during Facebook's stormy periods.

In addition to the main goal, I was offered to work on YouTube subscriptions. Before my involvement, the channel had 80,000 subscribers, and at the time of my departure, there were 165,000. The minimum cost per subscriber was $0.2, with an average of $0.7 for a business audience.

On Telegram, for several months, the audience was growing through advertising on other channels without my involvement, but problems with retention arose. Afterward, we decided to test advertising, and I developed a strategy that worked successfully. The cost per subscriber was minimal - $0.35, with an average of $1. The target audience was also business-oriented, and interestingly, users didn't mass-unsubscribe from the advertising. We managed to gain about 20,000 subscribers before my departure.

I constantly studied marketing trends and implemented new tools into my work. I believe that a satisfactory result in our cooperation was achieved thanks to the trust of the management and the efforts of a great team. I am very grateful for this experience.

During my tenure in the advertising campaign, I performed the following tasks:

• SEO optimization of websites:
• Internal and external website optimization.
• Procurement of backlinks.
• Preparation of technical tasks for programmers and copywriters.

Simultaneously managed up to 9 projects independently with the goal of improving their search engine rankings for client-specific queries.

Contextual advertising on Google and Yandex:

• Creation and subsequent promotion of advertising campaigns.
• Passed exams in Google Partners and continue to be a Google partner.

The primary goal was to increase sales of clients' products and services through ad clicks.

Targeted advertising on social networks ( Facebook, Instagram):

• Creation, management, and reporting of advertising campaigns on social networks.
• The main goal was to promote clients' products and services using ad clicks.
• Worked with the department and formed a team.

Head of the SEO and Advertising Department:

Recruitment and team formation using HR and the company owner's assistance.

Development of standards, directives, and incentives for the team.

Training and supervision of the team's work.

The maximum number of employees in the department was 9, including copywriters, targetologists, SEO specialists, link builders, email marketers, and contextual advertising specialists.

I actively participated in forums, webinars, and seminars for continuous development and process improvement. I also served as a speaker at one event.

I consider my personal development and the creation of a department from scratch, along with the standardization of all departmental processes, as significant achievements.