RESPONSIBILITIES:

Strategic Account Management: Successfully managed and nurtured relationships with key accounts, driving revenue growth by over 5% through tailored marketing strategies and cross-functional collaboration.

Market Analysis and Insights: Conducted in-depth market analysis to identify trends and opportunities, leveraging insights to develop innovative solutions that align with customer needs and enhance brand positioning.

Negotiation and Contract Management: Expertly negotiated contracts and agreements with key clients, ensuring mutually beneficial terms while maximizing profitability and minimizing risk.

Performance Metrics and Reporting: Developed and implemented performance metrics to track account health and success, utilizing data-driven insights to refine strategies and achieve business objectives.

Achievements:

Revenue Growth: Achieved a 5% year-over-year growth in sales for a major key account by implementing targeted promotional campaigns and optimizing product placement strategies.

Market Share Expansion (shelf share): Successfully increased shelf share by 10% in a competitive segment by launching innovative product lines and executing effective go-to-market strategies tailored to key accounts. Cost Savings Initiatives: Identified and implemented cost-saving measures that reduced operational expenses enhancing profitability for both P&G and key accounts without compromising service quality.

RESPONSIBILITIES:

• Creation and implementation of a Business development plan.
• Regularly evaluate and adjust the plan to achieve company goals.
• Build and maintain strong, long-lasting customer relationships;
• Developing and implementation of the Company's strategy: market analysis and trends, identifying opportunities for growth, setting goals and objectives, and creating action plans to achieve them.
• Identify and prospect new business opportunities. Run market research: analyze market data and provide insights, customer trends, consumer needs and market competition.
• Implementation of new product lines, developing effective product matrix for various sales channels and target audience.
• Creation and implementation of promo-campaigns.
• P&L analysis, regular updates on business development activities and progress towards goals.
• Team management 24 people (4 direct, 20 subordinates), very low people rotation (1 per 3 years)

Achievements:

• Responsible for 70+% of company’s sales
• Strong sales increase 15-20% each year (while 4-5% market increase) Increased customers amount +25% on highly conservative market
• “Shelf space” increased 2-3 times (depending on customer)
• Developed high level of loyalty to brand in professional customer groups: sales people, designers, installers.

It was temporary one-year contract in order to close one big agreement.

• Full product support on territory of Ukraine for Spetrotec solutions.
• Implementation of product line in accordance with Global contract of Spetrotec company and Local customer (NDA).
• Establishing sales network thru car-dealers, auto service station, car shop, lock-shops.
• Control of import procedures, clearance, certification in Ukrainian State Centre of Radio Frequencies.

RESPONSIBILITIES:

• Creation and implementation of sales plans, monitoring of their performance.
• Control of quantitative and qualitative distribution, supply, and debtor debts.
• Development and implementation of motivating programs for sales staff of dealers andInstallers? Negotiations with the DIY networks of diversification, various sales-campaigns.
• Providing technical calculations and closing deals in small regional project sales (2-5TEUR).
• Performing technical and sales seminars\trainings for Installers
• Analytics based pricing market research (market size, demand and supply).
• Development of policies mesh discounts for distributors and network clients.
• Expanding customer’s base (Dealers, Installers).
• Develop a plan for further development of the company and the necessary steps to achievethem.

Achievements:

• Annual turnover increase 5-11% (while market size is decreasing)
• Create installers base (CRM) from 0 to 500
• Displacement competitors from the client's product portfolio
• Opening of new 35 partners in 5 regions
• ncreased customer loyalty to the brand (average market share increase in client’s portfolio 50%)
• 500+ small regional projects have been sold