Работал в 11 компаниях   24 года 5 месяцев

Электроника и электротехника, Другое, Телекоммуникации / Связь, FMCG

Cheif Commercial Officer APPLE VAD CIS

Asbiss plc

Электроника и электротехника

3 года 1 месяц

04.2021 - по настоящее время

Direct and manage sales and marketing operations in 11 countries of ex cis region with yearly turnover 1.7b. Build and implement business development strategies applicable to each market respectively managing both central team ( 15 members ) and local teams ( up to 100 members ) with its specific markets environment. Lead unique projects with governmental officials in several countries to enhance business opportunities. Actively involved in changing and upgrading both local and central sales marketing teams based on emerging needs and perspectives in long term strategy implementation. Directly involved in new distribution markets evaluations and requests for distribution preparation defending steps. Search, evaluate and fine, tune diverse affordability tools to drive sales such as trade in, subscription for telecom, forward licensing, consumer credits, visa master card cooperation, etc. Direct communication with apple hq with qbr reports and strategy highlights. Supervised local qbrs with main clients on regular basics. Direct communication with decision makers with main accounts and strategic supporting partners
Key achievements:
? Overall Sales turnover growth FY21 $1.3B (+44% YoY) – FY22 $1.4 (8% YoY during full scale invasion Ru at UA what dramatically influenced all nearby markets with BY market under embargo (-$135M sales loss)) – FY23 $1.7B (21% YoY still during full scale war)
? Sales turnover growth in specific regions: united MD, GE, AZ, AR, UZ sales turnover growth FY21 $90M (+255%) – FY22 $390M (+36%) – FY23 $470M (+41%); UA FY21 $466M (+27%) FY22 $325M(-30%) - FY23 $402M (+24); KZ FY21 $390M (+15%) – FY22 $457M (+17%) – FY23 $620M (+36%)

General overview

Main Skills and Responsibilities

Другое

24 года 4 месяца

01.2000 - по настоящее время

Sales and marketing professional with 20+ years of progressive experience in developing and executing sales marketing strategies with unique ability to understand the ongoing market scenario and customers trends using exceptional communication skills. Expertise in leveraging organisational resources and strengths, product and service offerings and completing positions to drive revenues, growth, profits, and operational performance. Record of accomplishment in sales and market shares for several years. Diverse multinational working experience and easy going self, driven personality would make a valuable asset for any company. Strong management, organizational and relationship building skills

Co Founder

Smart line llc

Электроника и электротехника

3 года 9 месяцев

02.2017 - 11.2020

Co, founder co, investor

Smart Line LLC; Niels Prom

Электроника и электротехника

2 года 11 месяцев

11.2016 - 10.2019

Establish a company and run sales and marketing operation with multimillion turnover in tv ha businesses
Organized from the scratch business operations in Ukraine (2017 – 3M USD, 2018 – 6M USD, 2019 thru Foxtrot 16M USD) and Kazakhstan (2018 – 2M USD) for Hisense, the biggest Chinese stated owned corporation in consumer electronic business. During the 1st Q’19 signed up Hisense” direct contract with Foxtrot
? Establish direct licensing with AKAI HQ as well as product production in China covering AKAI and the following brands Satelit, Honda, Mirta & Aiwa TV (direct contract with AIWA HQ JAPAN). Run sales and marketing, service, logistics operations in Ukraine, Azerbaijan, Turkmenistan, Armenia, and Georgia markets.

Sales director TV, HA, C&C

LGE Ukraine

Электроника и электротехника

3 года 11 месяцев

10.2012 - 09.2016

Enhance tv ha commercial activities with total yearly turnover more than 500m in both off, line and on, line channels. Plan and delegate yearly, quarterly, and monthly budgets by product groups in tv ha categories. Actively involve in costs optimization procedures through proposing choosing cost saving scm schemes, analyzing commercial bonuses effectiveness, and relevance to the major off line and on line players

Sales director/key accounts director

LG Electronics

Электроника и электротехника

3 года 7 месяцев

03.2009 - 10.2012

Engaged in sell out activities on lg products both on ddp and bwt schemes with national and regional chains including foxtrot, comfy, eldorado, technopolis, mwm, vicotec, etk ( metro, auchan supplier ) ost west, action, orbita, alpari, stinol, tair wholesale players yugcontract, etk, metro, auchan supplier, mti, erc internet players rozetka, sokol, ipc, protoria, allo and others with overall yearly turnover more than 250m. Involved in restructuring process on ddp scheme including sales, accounting, logistics, customer clearance, and another main blocks. Strengthened corporate culture through implementation of main lg way principles. Key achievements : develop and lead ce go, to, market strategy including basic modules as asap, trade terms, p l, and promo activities. Lead consecutive all time growth in lg lcd tv market share 11 ( 2008 ) 17 ( 2009 ) 23 ( 2010 ) 25 ( 2011 ) 30 ( 2012 ) . Each year is the best record versus one previous in term of sell in and sell out figures
Key achievements:
? TV MS 2015 - 36%; 2014 - 33.1%; 2013 -32% (best record all time in term of sell in and MS in Ukraine for several consecutive years).
? WM MS 2015 - 31%; 2014 - 32.6%; 2013 -30% (undisputed #1 position at Ukraine Market; best sell in and MS for several consecutive years).
? REF MS 2015 - 14.8% 2014 - 12.1% 2013- 12% (#2 position).
? SDA MS: 2014 - MWO 28% VC 27% 2013 - MWO 24% VC 23% (both #2 position).
? Built and controlled Pricing formation through all stages including factories prices (import from 6 factories), out bound delivery costs, import taxes, in bound logistics, subsidiary and dealers margins, etc. what directly influenced the best profitability records in a period 2012-2014 years
? Directly managed team of 12 sales managers and 2 sales directors; biz analyst units 2 persons; 50% involvement in managing product marketing teams 5 persons and demand players 4 persons.
? Secured through Bank Guarantees, Factoring schemes and functioned with largest banks and international insurance companies’ credit line. Credit line coverage built exceeded more than 100M USD.

Product Marketing Director

Lg electronics ukraine

Электроника и электротехника

1 год 9 месяцев

04.2008 - 01.2010

Built and controlled pricing formation through all stages including factories prices ( import from 6 factories ), out bound delivery costs, import taxes, in bound logistics, subsidiary and dealers margins, etc. What directly influenced the best profitability records in a period 2012, 2014 years directly managed team of 12 sales managers and 2 sales directors biz analyst units 2 persons 50 involvement in managing product marketing teams 5 persons and demand players 4 persons. Secured through bank guarantees, factoring schemes and functioned with largest banks and international insurance companies credit line. Credit line coverage built exceeded more than 100m usd

Product marketing director

Lg electronics ukraine

Электроника и электротехника

9 месяцев

06.2008 - 03.2009

Evaluated performance of products groups based on product road map ( prm ) functionality pricing formation competitiveness vs. Competitors best selling products groups models. Took key decision on prm life cycle prolongation and/or discontinuation based on sales and profitability results and planned future trends. Delivered corporate trainings on company culture and products specifications. Encouraged professional growth and evaluated performance of the supervised product specialists. Key achievements : approved and administered multimillion by, product, category budgets including p/l analyses. Effectively coordinated atl btl supported activities including tvcs adaptation, press visuals development, placement, pr initiatives, trade marketing programs development, and internet advertisement. Lead product marketing strategy being in charge of the 12 product specialists team providing strategic and conceptual insights on the by, category, product, development including product road map execution, new products proposal development and their launches ( gained 4 lcd tv market share on 6 months platform wm 1st position home theater 1st position ref and mwo 2nd place

Marketing segment leader

Vodafone, mts

Телекоммуникации / Связь

8 месяцев

06.2007 - 02.2008

Matched work of the multifunctional teams from different departments to drive marketing initiatives. Efficiently organized umc to mts re, branding campaign for the entrusted business segment
Key achievements:
? Successfully launched MTS Credit, MTS Invoice, Golden Numbers, and MTS VIP Club programs and developed marketing functional strategy 2008 for given segments.
? Implemented marketing strategy, pricing, new tariffs propositions, and run research activities for the High Value Potential Customer & Business marketing segment. Settled exclusive propositions for the high value private customers segment to differentiate both services and value offers of the company on a market to the customer base stability and decrease in Call Service complain calls.

Brand manager, P&G Moscow

Procter&Gamble / P&G / Проктер енд Гембл

FMCG

1 год

11.2003 - 11.2004

Determined complex business and financial analysis to identify key business drivers in eastern europe. Functioned with multiple departments to best deploy brand equity strategy. Enabled advertising and print support strategies, creative briefs, followed up with copy evaluation, copy clearance, commercial production, and media planning

Regional business development manager

Procter&Gamble / P&G / Проктер енд Гембл

FMCG

5 месяцев

06.2003 - 11.2003

Commendably managed promo budgets of top clients and delivered desired volume sales. Fulfilled monthly promo activities for top clients in accordance with their specific needs and requirements

Ключевая информация

Strategic planning analysis budget planning optimization account strategy planning business development customer acquisition pricing strategy marketing strategy product development pr event activities media planning market research team management top management relationships personable friendly communication skills training coaching skills

Учился в 3 заведениях

Lander university, sc, usa sc

Business administration/ marketing management

Інші країни, 2002

Sumy state university

Economics : finance and credit

Суми, 2000

Sumy state university

Economics : finance and credit

Суми, 1999

Владеет языками

Английский

свободно

Русский

свободно

Украинский

родной

Дополнительная информация

Сімейний стан

Married

Vladyslav

CEO, Managing Director, Commercial Director

Киев

45 лет

полная занятость

Обновлено 1 месяц назад