• Owned and developed complex marketing funnels, including user flows, navigation, interactive elements, and business logic.
• Redesigned the upsell system end-to-end, covering UI, presentation logic, and user interaction flows.
• Built and maintained reusable interactive UI components across multiple product flows, improving consistency and maintainability.
• Improved website performance, responsiveness, and accessibility, ensuring a consistent experience across devices and screen sizes.
• Identified and resolved complex bugs and UX issues, continuously improving existing product mechanics and reducing user friction.
• Collaborated closely with designers, backend engineers, and QA to deliver stable, maintainable, and production-ready features.
• Took ownership of features throughout the development lifecycle, from technical analysis and implementation to testing, bug fixing, and release.

• Developed and delivered full-stack features and new projects, owning work from technical planning and estimation through implementation and release.
• Designed and implemented scalable Serverless architectures for production applications.
• Contributed to the development of new projects, making technical and architectural decisions with a focus on scalability and maintainability.
• Optimized existing applications and codebases to improve performance, efficiency, and reliability.
• Troubleshot and resolved complex technical issues by identifying root causes and implementing sustainable solutions.
• Mentored trainee Engineers and helped establish development best practices across the team.
• Conducted code reviews to maintain engineering standards and improve code quality.
• Proactively proposed and implemented technical improvements and new solutions beyond the initial requirements.