Performed statistical analysis on large datasets to uncover trends in customerbehaviour, improving campaign targeting and boosting marketing ROI by 30%.- Built predictive models to forecast customer churn and retention, informing strategicdecision-making and reducing churn rate by 12%.- Collaborated with product and marketing teams to map user journeys and optimise thesales funnel, increasing lead-to-sale conversion by 25%.- Designed and implemented metrics frameworks and automated reporting processes,enabling real-time data-driven insights for stakeholders.- Presented data-driven insights and recommendations to stakeholders, influencingproduct and marketing strategy and promoting adoption of data-driven decision-making.- Authored reports and visualisations to communicate insights to leadership, enhancingdata literacy across the organisatio

Performed statistical analysis on large datasets to uncover trends in customerbehaviour, improving campaign targeting and boosting marketing ROI by 30%.- Built predictive models to forecast customer churn and retention, informing strategicdecision-making and reducing churn rate by 12%.- Collaborated with product and marketing teams to map user journeys and optimise thesales funnel, increasing lead-to-sale conversion by 25%.- Designed and implemented metrics frameworks and automated reporting processes,enabling real-time data-driven insights for stakeholders.- Presented data-driven insights and recommendations to stakeholders, influencingproduct and marketing strategy and promoting adoption of data-driven decision-making.- Authored reports and visualisations to communicate insights to leadership, enhancingdata literacy across the organisatio

Performed statistical analysis on large datasets to uncover trends in customerbehaviour, improving campaign targeting and boosting marketing ROI by 30%.- Built predictive models to forecast customer churn and retention, informing strategicdecision-making and reducing churn rate by 12%.- Collaborated with product and marketing teams to map user journeys and optimise thesales funnel, increasing lead-to-sale conversion by 25%.- Designed and implemented metrics frameworks and automated reporting processes,enabling real-time data-driven insights for stakeholders.- Presented data-driven insights and recommendations to stakeholders, influencingproduct and marketing strategy and promoting adoption of data-driven decision-making.- Authored reports and visualisations to communicate insights to leadership, enhancingdata literacy across the organisatio