Irish Market (freelance)

- Created and managed content for Instagram and Facebook, including video and static creatives.

- Designed branded visuals, posters, and print materials.

- Implemented the Booksy booking system to optimize client experience.

- Conducted competitor analysis and structured social profiles for a cohesive brand presence.

Job Description:

Main Editor of virlandii.ie Media Platform

Main duties:

• Organization of Ukrainian Volunteer team – 10 people virlandii Media Portal (2 SEO, 1 Telegram, 2 SMM specialists, 5 Journalist)
• Translation and content adaptation of Irish News and Media Content into Ukrainian language for Ukrainian community
• Writing articles and publications for the website, telegram channel and FB groups
• 3 websites Managing (content translation, adaptation, ect)

Irish Market

- Developed and executed integrated marketing and communication strategies across multiple brands.

- Created complete brand books (visual identity, tone of voice, guidelines) and ensured consistent brand communication.

- Increased engagement 2? through data-driven content planning and performance analysis.

- Managed social media (Instagram, Facebook, LinkedIn): content creation, copywriting, visual assets, and reporting.

- Oversaw website content, blogs, and basic SEO in collaboration with web agencies.

- Handled Google Maps profiles and customer review management.

- Led physical branding projects, including signage and interior visual materials.

- Integrated AI tools to optimize content production and market research.

Focus on English & German-speaking markets

• Developed and implemented the company’s content and social media strategy, tailored for English- and German-speaking audiences.

• Created PR materials and blog content for the website, Quora, and Medium, strengthening the brand’s voice and visibility.

• Managed social media channels (LinkedIn, Facebook) and adapted brand presentations for client-facing use.

• Oversaw Google Ads campaigns via an external agency and managed marketing budget allocation.

• Coordinated website updates, SEO improvements, and conducted competitor research to inform strategy.

Job Description:

• Developing marketing strategy for West Europe and USA market

Main duties:

• Research and Analysis of the current competitor's market situation (websites, social media, products, proposals)
• Content and text creation, translation and adaptation information for future English and Russian website
• Creation of online marketing individual proposals for clients with features and products
• Content strategy creation for social media pages

Automotive Aftermarket Service department

Position: Marketing Communications Manager

Job Description: Implementation of marketing activities for B2B clients

Main duties:

• Websites management: tasks setting for filling with content, news, articles, section expanding.
• Adaptation and translation materials and informationUkrainian and Russian websites (from German website and Bosch stock base), working with admin panels.
• Google Analytics tracking of current sites' growth
• Coordinate and manage all marketing communications: PR, influencers, Youtube, Email, SMM and Digital activities, following the guidelines and standards
• Coordination of launching the Digital campaigns via agencies (Google context, FB/Instagram ads, Leads generation, banners campaigns)
• Online and offline Event organization and coordination
• Organization and holding of meetings and negotiations with partners, contractors and clients

Developing Digital strategies for new and current B2B&B2C clients.

Main duties:

• Research & analytics preparation: market, competitors, consumers, trends
• Tasks setting to the internal & external units of the agency: designers, copywriters, SMM managers, analytics, developers. Launch of Facebook Ads campaigns
• Development communication platforms: creative solutions, key messages and tactical solutions splits: websites/ landings development, SMM, media/PR, E-mail, bloggers, chatbots activities
• Forecast of KPIs, budgeting and media planning

Main duties:

• Project management of brand promo for B2C clients: SMM, influencers, Google, sites
• Tasks setting and management of internal & external units: designers, copywriters, SMM managers, analytics, developers
• Budgeting and manage of planned KPI's achievement
• Analysis of campaign results, reports/presentations preparing

Job Description: Launch and manage of Loyalty Programs for B2B&B2C clients

Main duties:

• Tasks setting and control of their executions for internal departments of the agency: designers, copyrighters, developers, analysts. Preparing the presentations, briefs, technical tasks
• Working with Administrative panels of sites, content management
• Analysis of the results, reports proposals for projects development preparing
• Strategic planning for project development, budgeting and KPI's achievement control