Работал в 7 компаниях   6 лет 8 месяцев

IT, IT-консалтинг / Услуги / Производство оборудования, Реклама / Маркетинг / PR-услуги, Отели / Рестораны / Развлекательные комплексы

Digital Marketing strategist

Multimedia Nordic

IT

1 год 3 месяца

12.2019 - 02.2021

  • Sales support at meetings with clients from the Scandinavian market (mainly Norway).
  • Creation of digital marketing strategies for the company's clients (analysis of current marketing activities, website, market and competitors, SWOT analysis, segmentation, personas, positioning, USP creation, selection of advertising channels, messages, ...).
  • Meetings with clients, presentation and argument of digital marketing strategies.
  • Project management, team: designer, copywriter, web developer, PPC specialist, SMM specialist, and others.
  • Technical task creation for marketing specialists and devs about launching sites, advertising campaigns on Google, Facebook, automated series of e-mail letters, etc.
  • Optimization of advertising campaigns, sites, with Google Analytics / Optimize, A / B testing.

Achievements:

91% happy customers. Maximum impact - x3.5 number of clients without additional advertising costs.

Head of Marketing

HUBBER

IT

11 месяцев

09.2018 - 07.2019

  • Market/competitor's/company analysis and client researches (personas, customer dev).
  • Created new complex marketing strategy (including PR/Content/Partnership/Product strategies).
  • Existing advertising companies optimized and launched new (Google, Facebook).
  • Organized participation (CEO as speakers) in industry events, education, articles (mostly free).
  • Optimized user-experience on all websites (CRO on LP and platform website).
  • Team leading by SCRUM: PPC manager, PR-manager, e-mail manager, designer, developer.
  • Also launched co-branding Ad companies, effective referral program, user report loop, ...
  • Strong support for HR-Recruiters, Sales departments (analytics, materials, optimized scripts) and optimized sales funnel on all stages: awareness, acquisition, activation, retention, revenue.

Achievements:

+73% MAU, x6 leads for same CAC, +46% CR, retention and NPS significant growth.

Product marketing manager

CSGOSU (StartUp in gaming)

IT-консалтинг / Услуги / Производство оборудования

1 год 4 месяца

10.2016 - 01.2018

  • Product management: gathering, defining and prioritization requirements (product backlog with user stories, specifications), creating/validating hypothesis, product roadmap, UX design, PMF.
  • Team leading by SCRUM (Sprint Planning/Review/Retrospective meetings, Daily): Front-end developer, Back-end developer, designer, SMM-manager, PR-manager, community manager.
  • Help Developers team to understand business value & details of new requirements, initiatives.
  • Market/competitor's/company analysis, client researches, interviews (personas, customer dev).
  • Created and optimized digital marketing strategy (with different monetization models).
  • Also: website CRO, PR, Ads companies in Facebook, Google, e-mails, branding collaborations.
  • Optimized sales funnel on all stages: awareness, acquisition, activation, retention, revenue.

Achievements:

0,14$ CPC, 18% CR, 0.84$ CAC, clients satisfaction rate - 8,7 (out of 10).

Digital Strategist

Kadam Agency (Digital agency)

Реклама / Маркетинг / PR-услуги

4 месяца

07.2016 - 10.2016

  • Creating digital marketing strategies for company clients (market & competitor's analysis, SWOT analysis, segmentation, personas, positioning, creating UVP, media channels, message, ...).
  • Meetings with clients, presentation digital marketing strategies for clients companies.
  • Team leading: designer, copywriter, web-developer, PPC-manager, AdWords-manager, others.
  • Running advertising companies in Google AdWords, Facebook AdsManager, Kadam AdsNet.
  • Optimizing advertising companies, Landing Pages with Google Analytics and A/B testing.

Achievements: 85% satisfied clients. Created 10+ Landing Pages with high conversion rate (till 30%).

Launched 30+ advertising companies in AdWords, GDN, Facebook, Kadam and others Ads Net.

Head of digital

Dresskot Events

Отели / Рестораны / Развлекательные комплексы

6 месяцев

01.2016 - 06.2016


It was part-time job:

  • Creation site on CMS Word Press (selection, installing and editing template).
  • Creating logo, corporate identity, presentation of a company in cooperation with the designer.
  • Setting up Google analytics, Yandex Metrics, Google Tag Manager codes.
  • Keyword research and semantic core collection.
  • Running advertising companies in Facebook AdsManager, Google AdWords.
  • Selling company services (different events: team-buildings, corporate events, ...).

Achievements: 10+ clients and 80+ prospects.

Digital marketing manager

Freelance in different companies

Реклама / Маркетинг / PR-услуги

1 год 2 месяца

04.2014 - 05.2015

  • Identification prospect needs.
  • Website auditing (SEO: keyword research, traffic analytics, backlinks analysis).
  • Creating for them digital marketing strategies (TA and market analysis, SWOT analysis, segmentation, targeting, positioning, choosing media channels, creating UTP, ...).
  • Creating Landing Pages, setups marketing services codes in it.
  • Running advertising companies in Google AdWords, Facebook AdsManager, Kadam AdsNet.
  • Optimizing advertising companies, Landing Pages, Ad materials. Google Analytics, A/B testing.
  • Conceptualizes and develops appropriate marketing solutions to increase overall sales.

Marketing Coordinator

BNR Ukraine (Holding company)

Отели / Рестораны / Развлекательные комплексы

1 год 3 месяца

12.2012 - 02.2014

Working with restaurants:

  • Clients researching.
  • Affiliate Marketing (mainly with Hotels).
  • SMM: managing blog of the company.
  • Developing Value propositions (for lunches, promotions, ...).
  • Launching Facebook Ad campaigns.

Ключевая информация

Strategic, results-oriented marketing leader with a strong business sense, creative mindset, and passion for the psychology of customer behavior, Hi-Tech, and product management.

Key expertise:

  • A lot of successful different experiences: world and western market (USA, Europe, Norwegian); B2B/B2C/C2C niches; Digital Agencies/Product companies/Outsource companies/Startups; different lifecycle stage: product-market fit, problem-solution fit; idea validation by creating startup product from scratch; great impact in different value chain stages: product launch, client acquisition, ARPU, retention, LTV.
  • I can lead both - marketing and developers teams to design, develop product and brand for launch and further promotion. Launching products from scratch: P&L, product vision, strategy and roadmap. Recruitment and management of marketing team (designers, SEO, PPC, SMM, PR, content writers, Email, affiliates, support team, developers, including hiring Head of marketing for IT Software company).
  • Holistic system approach: market/client/competitors analytics, branding/communication/product strategy, creative/CRO/Automation optimizations.
  • Newest startup, digital marketing, and other frameworks and tools: Lean Startup, Unit economics, Agile/SCRUM, AARRR, Viral mechanics, Marketing automation, Jobs to be done, CDJ, CXJ, VPC, LTC/LTV, Growth-hacking, etc.

Учился в 2 заведениях

Vasyl Karazin Kharkiv National University

Philosophy

Kharkiv, 2012

Patentno-kompyuternyy Kharkiv College

Software Engineer

Kharkiv, 2005

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Русский

родной

Украинский

родной

Курсы, тренинги, сертификаты

In previous years: 2012-2021

Kiev, 2021

COURSES

Projector - Product marketing Advanced.

Prometheus - Creating and selling value proposition in Theory of Constraints.

UnBounce - Landing Page Conversion Course.

Svobodnaya education platform - School of Marketing.

 

TRAININGS

"Digital marketing Management" from Evgeniy Shevchenko [CEO UAMASTER], 

"Digital Strategy intensive" from Roman Gavrish [CEO Aimbulance], 

"Branding intensive" from Alexey Ivanov [co-owner ТЕНЬ], 

"PR intensive" from Alena Taranenko [CEO Hoshva PR].

Kyiv Mohyla Business School [kmbs]

Kiev, 2018

Executive Development program for Marketing and Brand managers.

(7-months)

Kyiv Academy of Media Arts [KAMA]

Kiev, 2017

Digital Marketing & Marketing Strategy.

(10-months, Diploma with Honors)

Дополнительная информация

Personal Qualities

Passion to the psychology of the customer decision-making and IT, results driven, communicative, charismatic, motivated, responsible, honest, adaptive to different conditions, fast learning.

Hobbies and interests

  • Reading, running, gym.
  • No bad habits.
  • References and portfolio available upon request.

Andrii

CMO | Head of Marketing | Digital Marketing strategist

Киев

2 990 $

39 лет

полная занятость

Последняя активность 4 года назад