Study of new tendencies of internet and social media and implementation of innovative projects to promote Company products.

New web projects interface development for internal product owners and further supervision.

E-commerce creation and support for portfolio of lifecell products and services.

Strategic planning of advertising campaigns.

Development of annual media and communications strategies

Digital projects management: control and coordination of agency performing projects, creation of promo sites, applications in social networks etc.

Digital campaigns management: control and coordination of agency's work on creating and launching internet campaigns, coordination of interaction with internal product owners on the Internet communications of the products.

New functionality development for lifecell websites.

Media planning.

Preparing weekly and quarterly Reports & Post-Buys /

campaign analysis and recommendations

Production, development and testing of creative and

promotional materials for advertising campaigns (by

my self and in collaboration with the creative

partners).

Strategic planning of advertising campaigns.

Development of annual media and communications

strategies

Planning, launch and optimization of Performancebased

and MultiScreen campaigns

(Display, Video, Digital PR, Digital Branding & Teasers, Search etc.)

• Media planning;
• Targeting advertising in social networks: Facebook, Vk, myTarget,;
• Banner campaigns in Adwords & Direct;
• Programmatic buying;
• Basic of DoubleClick;
• Web analytics (Google Analytics & Yandex Metrica);
• Google Tag Manager