• Led consumer insights projects across European markets, including Germany, France, Spain, Poland, Ukraine, Italy, and other countries in the region.
• Delivered 20+ ad hoc and cross-country research studies within one year.
• Developed regional insight consolidation and executive-level presentations to support strategic decision-making.• Launched and managed a cross-country tracking program covering 15+ European markets.
• Partnered with local and regional stakeholders to identify consumer trends, growth opportunities, and business implications across the Combustible Category.

• Conducted consumer and media research, analyzing market trends and audience behavior.
• Delivered competitive intelligence, TA segmentation, and forecasting for strategic planning.
• Automated analytical product development using Power BI, improving reporting efficiency.
• Developed research proposals and presented insights to clients.

- Research department leadership

- Research surveys conducting

- Providing analytics and insights about media and market for a strategy approach

- Online/offline presentations

- Analytical products development

• Managed quantitative research projects, ensuring data accuracy and insightful reporting.
• Conducted BHT, U&A, Concept Tests, Product Tests.
• Designed questionnaires, analyzed data, and provided actionable recommendations.
• Presented research findings to clients in English and Ukrainian

•Led quantitative research projects, supporting clients with data-driven decision-making.

•Conducted BHT, U&A, AdEval, Concept Tests, Price Studies, and Shopper Research.

•Managed end-to-end research processes, including survey design, fieldwork coordination, and data validation.

•Delivered comprehensive reports with strategic insights for business growth.