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Работала в 6 компаниях   9 лет 4 месяца

IT, Консалтинг / Аудит, Банки, Реклама / Маркетинг / PR-услуги, FMCG

Brand Lead

SoftServe

IT

5 лет 4 месяца

12.2020 - 03.2026

  • Architected and executed a regional Employer Brand & Culture strategy across Central Ukraine (8 cities, 6 offices, 1,800+ employees), aligning employer brand positioning with long-term business and talent growth objectives.
  • Led and developed a regional team of 3, establishing governance frameworks and scalable operational processes to ensure brand consistency, measurable impact, and cross-functional alignment. Managed strategic yearly project budget and annual internal & external events portfolio budget, reducing cost per engaged employee, while increasing average satisfaction scores.
  • Increased regional eNPS through EVP-driven engagement architecture, structured well-being programs, and leadership-aligned communication ecosystems.
  • Enhanced company's advance tech market perception through strategic digital positioning, increasing corporate social media reach by 7x
  • Strengthening external employer brand visibility through participation in key IT events in Ukraine with (22,300 OTS), reinforcing positioning within the competitive tach talent market.
  • Drove CSR and community transformation initiatives:
    • Increased employee participation in CSR projects from 7% to 40% Increased regular community engagement from 5% to 34%
    • Raised 500,000+ UAH for internal charitable foundation (2025)
    • Improved well-being satisfaction score from 9.0 to 9.9
  • Expanded internal corporate Discount program partnership from 17 to 40 partners, strengthening employee value proposition beyond traditional compensation models.
  • Partnered with C-level stakeholders to align employer brand initiatives with business strategy, reputation growth, and regional talent pipeline sustainability.
  • Build structured internal communication ecosystem across different corporate platforms.
  • Pioneered Ambassador and Alumni programs, transforming employees and former talent into authentic brand advocates.

Senior Employer Brand Specialist

Deloitte Ukraine

Консалтинг / Аудит

1 год

06.2019 - 05.2020

  • Led the development and implementation of Deloitte Ukraine’s Employer Branding strategy, translating corporate culture into a differentiated EVP within a highly competitive talent market.
  • Designed and executed a multi-channel talent marketing ecosystem (LinkedIn, Instagram, Facebook), strengthening employer positioning and expanding early talent pipeline through strategic university partnerships and structured engagement programs.
  • Reconstructed candidate experience architecture, including full-scale chatbot redesign and recruitment communication workflows, improving transparency and engagement across the hiring journey.
  • Delivered large-scale corporate initiatives (internships, Audit School, case championships, career days), reinforcing Deloitte’s positioning as a top employer among emerging talent segments.
  • Collaborated directly with senior leadership to align employer brand initiatives with broader business strategy and reputation management goals.

HR Generalist

JSC Creditwest Bank

Банки

1 год

07.2018 - 06.2019

  • Built and promoted the bank's employer brand, enhancing talent market positioning and candidate attraction.
  • Contributed to the development and implementation of core HR processes supporting workforce stability and organizational growth within the banking sector.
  • Led end-to-end recruitment cycles across multiple business units, strengthening talent acquisition efficiency and ensuring alignment between hiring strategy and operational needs.
  • Streamlined onboarding and internal HR workflows, enhancing employee integration experience and supporting retention objectives.
  • Partnered with department heads to align people processes with business priorities, building early foundation in cross-functional collaboration and organizational culture development.
  • Shaped and strengthened the bank's corporate culture, fostering an engaged and values-driven work environment through internal engagement initiatives.

Marketing Manager

NDA

Реклама / Маркетинг / PR-услуги

8 месяцев

09.2017 - 04.2018

  • Develop and execute comprehensive go-to-market strategies and integrated communication campaigns for new i-gaming product launches across international markets outside Ukraine.
  • Conceptualize and implement innovative digital marketing tools and channels to strengthen brand visibility and drive audience acquisition
  • Audit, reposition, and modernize existing marketing instruments to align with evolving industry standards and target audience expectations
  • Identify, negotiate, and cultivate strategic media partnerships to broaden reach and elevate brand authority across key territories
  • Represent the company at premier industry events, including the London and Berlin i-gaming conferences, to build relationships and capture market intelligence
  • Conduct structured analysis of international markets to pinpoint high-potential opportunities and define a roadmap for geographic expansion
  • Oversee and optimize partner relationship management through a CRM system, ensuring engagement pipelines are healthy, data-driven, and commercially productive

Employer Brand Specialist

Філіп Морріс Україна*

FMCG

1 год 1 месяц

07.2016 - 07.2017

  • Led localization and market launch of a global internship program in Ukraine, building a scalable early talent acquisition channel aligned with corporate workforce strategy.
  • Designed and executed integrated digital communication campaigns to strengthen internship visibility, increasing candidate engagement and positioning Philip Morris as a top employer among emerging talent. Developed structured recruitment marketing plans aligned with business workforce needs, ensuring proactive pipeline development across priority functions.
  • Drove employer brand refresh initiatives for the local market, redesigning career fair materials and brand assets to enhance EVP clarity and market differentiation.
  • Redesigned corporate recruitment digital platforms, improving candidate experience and strengthening brand consistency across online touchpoints.
  • Planned and executed high-impact internal and external employer branding events, reinforcing reputation and strengthening engagement with key talent audiences.

Employer Brand Intern

JTI / Japan Tobacco International

FMCG

4 месяца

11.2015 - 02.2016

Ключевая информация

CORE COMPETENCIES

Employer Brand & Culture Architecture

Regional Leadership & Governance

Culture & Engagement Strategy Transformation

Talent Marketing & Digital Ecosystem Strategy

Budget Ownership & ROI Optimization

C-Level advisory & Cross-Functional Alignment

CSR & Community Impact Scaling

Process Engineering & Operational Excellence

Employer Brand & EVP Design

Brand Strategy & Storytelling

Училась в 1 заведении

Kyiv National Economic University named after Vadym Hetman

International Economics and Management

Киев, 2018

Владеет языками

Английский

свободно

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

IELTS -7.5

Немецкий

базовый

Тетяна Анатоліївна

Brand manager, Marketing manager, Brand Lead

Киев

31 год

Активно ищет работу

полная занятость, неполная занятость, проектная работа

Характер работы: удаленная работа, гибридная

Последняя активность 3 недели назад