Leading the creative direction and end-to-end execution of integrated campaigns across digital, print, and branding platforms within a fast-paced, results-driven financial environment. With a hands-on approach to leadership, I combined strategic oversight with daily creative involvement — mentoring a team of designers and delivering high-impact, brand-aligned content across all channels.
Key Achievements & Responsibilities:
• Spearheaded multi-platform creative strategies, aligning brand storytelling with core marketing goals
• Led and scaled a high-performing team of graphic, digital, and motion designers, fostering innovation and growth
• Oversaw the full creative lifecycle — from ideation and concept development to final production and launch
• Crafted brand identities, digital assets, print campaigns, and promotional materials that strengthened brand presence
• Optimized internal workflows and approval pipelines, reducing turnaround times and increasing operational efficiency
• Partnered cross-functionally with product, marketing, and executive teams to align creative with broader business strategy
• Presented and defended creative concepts to C-level stakeholders and interdepartmental teams with clarity and confidence
• Managed project scope, timelines, resource allocation, and priority setting under tight deadlines and shifting requirements
Core Competencies:
Creative Strategy · Art Direction · Brand Identity · Campaign Development · Cross-Functional Collaboration · Stakeholder Communication · Digital & Print Design · Design Team Leadership · Workflow Optimization · Concept Development · Project Management · Presentation Skills