Create engaging content for various clients

Contributing to increased overall click-through-rate

Content optimization and upload

Write articles for different businesses and brands

Create Instagram posts and visuals

The regular update of company's website

Created diverse content, including articles, blog posts, press releases, promotional materials, and social media posts

Edited and improved the existing content

SEO optimization

• Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, events, sponsorships, Co-ops & press initiatives
• Maintain up to date information on all estimates, LPOs', invoices, data on SMARTPLAN.
• Promoted brands' products and services through public relations initiatives
• Coordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts
• Oversee the negotiations with Mall Managers and Suppliers on the visibility of brand within the malls such as posters stands, mall podiums, etc. and coordinate with Visual Merchandisers to ensure the timely placement of necessary display items
• Suggest new ideas for promotions, events, and campaigns to appeal and attract selected target markets
• Ensure below the line communication with customers such as mailers, SMS, emails are approved by all relevant parties and sent within the agreed timelines
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Monitor overall effectiveness of promotions/ launches and other marketing-related activities through sales information, flyer response rate, etc. Prepare analysis reports, including possible suggestions and feedback on results
• Liaise with supplier, agency, and principles to provide concept and adaptations as per the Company and Brand guidelines
• Write press releases
• Maintain media and influencer databases
• Ensure Marketing/PR coverage reports are done monthly

Achievements:

• Coordinated marketing activities among 22 team members.
• Positioned the brand in top regional publications with the reach of over 1 million consumers across the region.
• Coordinated interviews and events, with a high presence number of Influencers and Press.
• Attracted new customer segments.
• Significantly improved sales through 10 Instagram Influencer campaigns with an overall reach of more than 1 million users.

• Achieve personal sales targets in line with KPI objectives
• Create a welcoming environment and provides excellent customer service including learning about products
• Approach customers and offer them advice on products to persuade them to buy
• Provide information and other services such as handling returns of merchandise
• Locate products on behalf of customers
• Deal with complaints in a patient and helpful manner

Achievements:

• Achieved personal targets on a monthly basis.
• Top performer of Customer Satisfaction program Delight. Achieved 10 out of 10 in terms of pre and after-sale service.

• Developed and managed daily production, execution, optimization of digital marketing, and e-commerce campaigns.
• Administrated social media marketing platforms.
• Analyzed, reviewed, and reported on the effectiveness of campaigns and digital channels in an effort to maximize results.
• Collaborated with Head of Marketing for the successful launch of other Marketing activities.
• Blog articles, copywriting, writing new articles to the existed website, creating press releases, and presentations.
• Conducted advanced market and competitive analyses, highlighting opportunities and
• Trends
• Conceptualized, produced and expedited newsletters

Achievements:

• Raised website traffic numbers by promoting the service through YouTube, company blog posts, Social Media posts (Twitter, Facebook).
• Converted potential clients to regular customers.
• Implemented a new way to present the offered service by the method of creative coding of information (Mind Mapping).