Advertising and PR support of a political party

• goals and objectives of the project:
  
• determine advertising and PR activity for the year preceding the elections
• organize and support events in the framework of PR activity.
• evaluate the effectiveness of events and measurement of electoral moods
• develop SMM strategy

Business development manager at Spa salon

• goals and objectives of the project:
  
• develop a new interior design
• define and launch new advertising campaign
• creating loyalty program
• advertising campaign performance analysis

Project manager at Advertising Agency

• Define Marketing Strategy for Ukraine, Adopt Individual Elements of International Strategy;
  
• Develop and execute Annual Marketing Plan;
• Define Marketing Action Plan and coordinate its implementation;
• Render Annual Marketing Report and 3-5 years Market Forecast;
• Conduct Market Study on a regular basis;
• Manage Commercial Excellence, Growth Portfolio Management, CRM Launch projects;
• Build awareness, understanding and differentiations with competitors of Corporate Brand and Product Brands;
• Formation of Product Mix, manage products SKU;?
• Launch new products and product lines in premium, common and professional segments;
• Active input in the pricing;
• Plan and manage marketing budget in order to positively impact the business performance;
• Coordinate merchandising, promotions, incentive programs for sales staff;
• Production and distribution of POS materials, product samples;
• Keep updated Product Catalogue, leaflets, application instructions, technical albums, corporate CDs';
• Organize public meetings and presentations, exhibitions, press-conferences, master-classes, Customers meetings and conferences, incentive tours;
• Coordinate activities in terms of participation in European Business Association, UKRIMA (Ukrainian Association of Producers of insulation materials) and Industrial Committee;
• Meetings and negotiations with Customers, Certification Bodies, Research Institutions, Government Agencies, Architects, Installers, Investors, Media, Marketing Agencies
• Advertising and PR actions, off-line and on-line communications;
• Manage certification and tests for products, specifications development;
• Control of proper labeling and packaging, its designs and quality improvement;
• Initiation and participation in development of National Standards and Norms;
• Hold tenders and negotiate Contracts for Marketing services;
• Lead Marketing and Commercial teams in Marketing actions;
• Subordinate to of Marketing Manager of Operation Unit
• 3 subordinates

• participate in development of Annual Marketing plan and its execution (Media planning, promotions, PR, motivation programs, etc.);
• launch of new products, development and implementation of product promotions.
• coordination of advertising & promo campaigns;
• coordination of online and offline communications and development of company's website;
• analysis of the competitive environment.
• development of corporate identity, corporate designs and POS materials;
• participation in exhibitions (organization, planning);
• planning Promotion activities;
• support distributors with necessary marketing tools and promotional products;
• work with advertising agencies;
• control POSM materials;
• reporting to Marketing Manager;
• define and produce POSm, promotional materials and prizes in accordance to planned marketing activity.
  

Achievements:

• has been launched on a regular basis the promoters project in a network of building hypermarkets Epicenter, as a result in shops, where they were placed, sales increased in 2 times;
• a new product was launched on the market;
• launched a web service "Personal Account" for customers;
• Together with the technical team were amended building regulations under the insulation of buildings (DBN);
• have been conducted 2 communication programs - as a result we have improved attitude to the category and increase; traffic to the Web site, during the period of the promo campaign.

• develop and execute Annual Marketing Plan;
• work with the media;
• advertising and PR activities;
• development of promotion campaigns;
• develop discount programs.

Achievements:

• succeeded to increase attendance to the entertainment center by 1.5 times.

• direct sales;
• gathering information;
• work with customers;
• consulting and other services for clients;
• processing the sales transaction for the company;
• search and attract of potential customers;
• sales planning;
• reporting about all changes on the market;
• collecting of marketing information;
• support of promotion campaigns;
• control of accounts receivable;
• merchandising.

Achievements:

Added new customers to existing ones.