• Communication with customers
• Market research and Media planning
• Launch and optimization of campaigns (Google Ads, Facebook/Instagram Ads, Snapchat Ads)
• Optimization of advertising campaigns aimed at reducing the cost of lead and increasing ROI
• Creating detailed analysis and campaign reports

Targeting - Europe, Africa, North America

• Digital marketing strategy development;
• Market research and analysis of competitors;
• Creating cross-channel marketing campaigns;
• Landing page concept development;
• Launch and optimization of PPC-campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Bing);
• Generating and testing hypotheses;
• Creating detailed analysis and campaign report

• Implementation of a strategy for promoting the company's products and attracting customers by Internet (distribution and retail);
• Effective launch of advertising campaigns Google (Search, Smart shopping, Display, Video) and Facebook / instagram. Conducting in depth "keyword research" and audience segmentation for the brands and thinking strategically on how to yield the highest ROIa;
• Worked with Admitad (cpa marketing), check number of real transaction;
• Setup and analyze Google Analytics, Yandex metrika, Hotjar;
• Created and optimized k50-generator - tool for generating ads based on feeds;
• In-depth analysis of advertising campaigns and the formation of proposals to increase efficiency.

Oonline store of tires and wheels

Targeting - 15 European countries;

Increased sales and lower transaction costs with fixed budgets.

• Creation and optimization of search, display and shopping campaigns
• Writing ads in 10 languages (working with translators)
• Created reports. Deeply worked with analytics

• Provided Market research offers for expanding selection of goods;
• Media planning and strategy development of advertising campaigns;
• Set up and maintained Adwords campaigns;
• (Created paid search, display, video campaigns and remarketing. Picked keywords, set up ad extensions, wrote 2-3 advertising texts ads for each campaign. Prepared optimal advertising texts on the basis of analysis of the product in a competitive environment. Excluded negative words.);
• Conducted tests to optimize keywords on a regular basis;
• Worked to optimize conversion rates and to reduce the cost of a lead;
• Set up Google Analytics goals, Google Tag Manager, Yandex Metrics;
• Worked with seo optimization of site (composed titles and descriptions, eliminated duplicates and redirects, contained semantic keywords, wrote text for title and description, optimized foto size...);
• Administrated website and added content.

• Meeting with clients to discuss marketing needs;
• Media planning and strategy development of advertising campaigns;
• Created and managed marketing campaigns for online platforms;
• Made changes and alterations to campaigns to fix issues and increase effectiveness;
• Created reports.