Работал в 2 компаниях 16 лет 4 месяца
Реклама / Маркетинг / PR-услуги
Private consulting as product marketing manager, invited CMO, Creative Director
Gambling / Gamedev / Gen AI company
Реклама / Маркетинг / PR-услуги
4 года 2 месяца
05.2020 - по настоящее время
Domains:
AI gen app, video conference b2b SaaS, edTech b2b SaaS, casual mobile games, crypto, gambling, e-com, logistics etc. Work mostly with owners or CMO.
Geo:
Tier 1 - US, United Kingdom, Germany, France, Australia. Tier 2 - Ukraine, Bulgaria. Tier 3 - India, Philippines.
Design and complete market research, quantitative & qualitative research of TA, generate product & UA hypothesis, build connection with performance and brand communication for clients.
Some recent cases
Gen AI app by Reface
Company with 200+ employees. Reported to co-CEO & VP of Marketing. As Creative Director, supervise product portfolio in UA & brand areas. Rebuild internal process & improve quality of making marketing creatives. Develop GTM strategy with UA, influencers & PR to launch new app and got 280+k installs per week in peak.
Casual game mobile app - Hidden object genre, Playrix
TOP 10 grossing in tier 1 markets, 43+mln installs, 4.7mln MAU Company with 500+ employees, part of Playrix. Reported to owners. As PMM rebuild internal process of making marketing creatives, increase speed of production and hypothesis verification x2.5 times.
Gambling product 1,5mln MAU. NDA
100+ employees, reported to owner. As CMO plan & execute GTM strategy with $1,5mln budget to launch new brand on Ukrainian market. Rise brand awareness from 0 to 35% in 3 months.Updated and launched a new loyalty program with gamification mechanics to decrease the churn rate of 10 week by 7%.
Copywriter & Creative director
Advertising agency
Реклама / Маркетинг / PR-услуги
12 лет
01.2008 - 01.2020
Clients:
Make creative campaigns for Fortune 500 companies: Microsoft, Shell, Coca-Cola, Pepsi, Vodafone, McDonald's, Lenovo, Sony etc.
Got 65+ awards on advertising festivals.
More info https://bit.ly/my-portfoli0
Ключевая информация
FULL CV https://bit.ly/CVSS23
I have 15+ years of experience in large advertising agencies, including 4 years handling PR tasks, and 4 years in product management in AI generation, telecom, gambling, and game development sectors. I have managed teams of 5-25 specialists from various dept. I excel at building frameworks that optimize workflow and ensure quality standards are met.
My unique ability lies in merging my insights into human behavior, drawn from a marketing and communications background, with a product management approach to deliver customer value and drive business growth. Initially, my focus is on defining the "right things to do," followed by executing them in the "right way" — with a touch of AI magic, of course.
EDUCATION
2023 - Archon.is - Unit-exonomics (in progress)
IAMPM - Product marketing (in progress)
KSE - Behavioral science
2022 - Coursera - Brand Management: Aligning Business, Brand and Behavior
Global Marketing: Building Iconic Brands
2021 - The International Management Institute (MIM-Kyiv) - Pre-MBA Marketing
Stratoplan management school - Teamlead 101
Devtodev - Marketing of mobile games
2019 - Product University (self-education, masterclass.com case), Productstar (self-education) - Product Management
2016 - KMBS - Project management for creative teams
Coursera - Gamification
Gamedesign - Games Academy… and many more
Учился в 4 заведениях
KSE
Behavioral science
Kyiv, 2023
MIM
pre-MBA
Киев, 2021
KMBS
Управление проектами для творческих команд
Киев, 2016
ДГМА
Лікувальна справа
Днепр, 2008
Владеет языками
Английский
выше среднего
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Русский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Украинский
свободно
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Курсы, тренинги, сертификаты
User experience for the web
https://www.dropbox.com/s/nd54gpz41wudc5k/user_experience_for_the_web.png
Writing for the web
https://www.dropbox.com/s/hxtreemx0poeykw/writing_for_the_web.png
Gamification
https://www.dropbox.com/s/4rnu5q1h2mssg32/gamification.jpg?dl=0
Stanislav
Stanislav
Lead Marketing Producer, Creative director, Product Marketing Manager, Head of Marketing, СМО, Head
Киев
Готов переехать: Львов, Одесса, Днепр
полная занятость
Обновлено 3 месяца назад