Domains:

AI gen app, video conference b2b SaaS, edTech b2b SaaS, casual mobile games, crypto, gambling, e-com, logistics etc. Work mostly with owners or CMO.

Geo:

Tier 1 - US, United Kingdom, Germany, France, Australia. Tier 2 - Ukraine, Bulgaria. Tier 3 - India, Philippines.

Design and complete market research, quantitative & qualitative research of TA, generate product & UA hypothesis, build connection with performance and brand communication for clients.

Some recent cases

Casual game mobile app - Hidden object genre, Playrix

TOP 10 grossing in tier 1 markets, 43+mln installs, 4.7mln MAU Company with 500+ employees, part of Playrix. Reported to owners. As PMM rebuild internal process of making marketing creatives, increase speed of production and hypothesis verification x2.5 times.

Gambling product 1,5mln MAU. NDA

100+ employees, reported to owner. As CMO plan & execute GTM strategy with $1,5mln budget to launch new brand on Ukrainian market. Rise brand awareness from 0 to 35% in 3 months.Updated and launched a new loyalty program with gamification mechanics to decrease the churn rate of 10 week by 7%.

My challenge here is connecting the dots of user acquisition approach with building long-term effort to build top brands in AI generative content category. Born in Ukraine, used in whole world.
Company with 200+ employees. Reported to co-CEO & VP of Marketing. As Creative Director, supervise product portfolio in UA & brand areas. Rebuild internal process & improve quality of making marketing creatives. Develop GTM strategy with UA, influencers & PR to launch new app and got 280+k installs per week in peak.

In tough times of full scale war, I've joined the small team to form a creative boutique agency inside Netpeak Group. My main goals were expanding performance based clients in Ukraine and abroad with new creative products - branding, identity, creative campaigns, content productions and more.

65+ awards on advertising festivals
Clients: Lenovo, Coca-Cola, McDonald's, Pepsi, Peugeot, Deloitte, Microsoft, Kyivstar etc.
More info https://bit.ly/my-portfoli0