Работал в 9 компаниях 6 лет
Промышленность и Производство, Архитектурные и дизайнерские бюро, Негосударственные организации / NGO, IT, Торговля розничная / Retail, Реклама / Маркетинг / PR-услуги
Meta Ads Media Buyer
WoodandHearts
Промышленность и Производство
4 месяца
02.2024 - 06.2024
- Built a new sales funnel
- Developed a strategy for promoting products through paid traffic channels
- Prepared, launched and maintained advertising campaigns on Meta.
- Analyzed the effectiveness of advertising campaigns using Facebook and Google Analytics, developed recommendations for improving performance based on the data obtained.
- Worked with other specialists (designers, copywriters, developers, etc) in a team, prepared technical specifications.
- Prepared regular reports on the effectiveness of advertising campaigns.
Marketing Manager
Newstaff
Архитектурные и дизайнерские бюро
2 года 3 месяца
10.2021 - 01.2024
- leading advertising campaigns (strategy,media planning, design approval, running control, results analysis)
- executing strategic planning of marketing activities (PPC, SMM, analytics, brand management)
- selecting the marketing services, digitaldesign, copywriting and web development contractors
- analysis of marketing activities andefficiency, trends, interrelations,segmentation and optimization planning;
- online analytics and reporting
- full cycle advertising campaigns in socialnetworks (Facebook, Instagram, LinkedIn);
- setting KPIs
Volunteer
Save Ukraine
Негосударственные организации / NGO
8 месяцев
04.2022 - 12.2022
- Conducting advertising campaigns for funds in facebook ads
- A brand book was developed for one of the funds.
- Took part in an information campaign aimed at the Russians.
- Developed a marketing strategy for 3 funds in Ukraine and the USA.
Facebook Paid Ads Speciaist
Weblium
IT
6 месяцев
10.2021 - 04.2022
- Building a new sales funnel
- Development of a strategy for promoting products through paid traffic channels
- Preparation, launch and maintenance of advertising campaigns on Facebook
- Analysis of the effectiveness of advertising campaigns using Facebook and Google Analytics, development of recommendations for improving performance based on the data obtained.
- Teamwork with other specialists (designers, copywriters, developers, etc), preparation of technical specifications.
- Preparation of regular reports on the effectiveness of advertising campaigns.
Facebook Ads Specialist (Team Lead)
Enjoy the wood
Промышленность и Производство
1 год
03.2021 - 03.2022
- Building a new sales funnel
- Development of a strategy for promoting products through paid traffic channels
- Preparation, launch and maintenance of advertising campaigns on Facebook, Google, Bing, etc.
- Analysis of the effectiveness of advertising campaigns using Facebook and Google Analytics, development of recommendations for improving performance based on the data obtained.
- Teamwork with other specialists (designers, copywriters, developers, etc), preparation of technical specifications.
- Preparation of regular reports on the effectiveness of advertising campaigns.
Digital Marketing Manager
SanWell
Торговля розничная / Retail
2 месяца
01.2021 - 03.2021
- leading advertising campaigns (strategy,
media planning, design approval, running
control, results analysis)
- executing strategic planning of marketing
activities (PPC, SMM, analytics, brand
management)
- selecting the marketing services, digital
design, copywriting and web development
contractors
- analysis of marketing activities and
efficiency, trends, interrelations,
segmentation and optimization planning;
online analytics and reporting
- full cycle advertising campaigns in social
networks (VK, Facebook, Instagram);
- setting KPIs
Таргетолог
Люди.Digital
Реклама / Маркетинг / PR-услуги
1 месяц
11.2020 - 12.2020
- Audit of a potential client's account, niche analysis.
- Draw up and approve a promotion strategy in writing.
- Creation of advertising creatives, or setting technical specifications for a content manager.
- Launching advertising campaigns and adjusting them.
- Daily ad monitoring PM weekly reporting Involvement in discussions of other projects
Таргетолог
Webbranding
Реклама / Маркетинг / PR-услуги
3 месяца
11.2019 - 02.2020
- leading advertising campaigns (strategy,
media planning, design approval, running
control, results analysis
- full cycle advertising campaigns in social
networks (VK, Facebook, Instagram);
- setting KPIs
Digital Marketing Specialist
Christian vision - CV Cis
Реклама / Маркетинг / PR-услуги
2 года
11.2017 - 11.2019
- leading advertising campaigns (strategy,
media planning, design approval, running
control, results analysis)
- executing strategic planning of marketing
activities (PPC, SMM, analytics, brand
management)
- selecting the marketing services, digital
design, copywriting and web development
contractors
- analysis of marketing activities and
efficiency, trends, interrelations,
segmentation and optimization planning;
online analytics and reporting
- full cycle advertising campaigns in social
networks (VK, Facebook, Instagram);
- setting KPIs
Ключевая информация
Strategy
Years spent in various marketing teams, many completed courses and constant updating of knowledge made me a good marketing strategist who is looking for the most effective business solutions.
Creative
I am deeply convinced that any creative has its own performance metrics. This is the kind of creativity I strive to produce. I regularly develop my knowledge and try to treat it not only as a job, but also as a hobby. I notice for myself that my motivation is often inherent in the creative potential of the task.
Analytics
Any scaling of campaign marketing is about analytics. Therefore, I devoted a separate layer of my time to her. As I said, any action has its own performance metrics. In my work, I include analytics in all areas of marketing - without analytics, they do not make sense.
Tools
I am a certified performance marketing specialist. I rate my knowledge at the Senior level on Facebook Ads, and superficially on Google Ads / TikTok / Twitter / Pinterest. In my practice, I dealt with the full cycle of creating marketing tools (website, analytics, advertising offices).
Management
I have dealt with management positions. I communicate well with employees and adhere to business ethics. Also, I have experience in selecting a team for the implementation of the plan. I am able to draw up KPIs for employees and present them with their work prospects.
Учился в 1 заведении
Державний університет телекомунікацій
Мобільне програмування
Київ, 2022
Владеет языками
Английский
выше среднего
Французский
ниже среднего
Курсы, тренинги, сертификаты
Как продавать креатив – Павел Вржещ
Закрытый курс от основателя креативного агентства banda agency
21-25 января. 2021
Ecom World 2021
#1 Online E-commerce event
Setters education
- Конференція "Колеги"
- Онлайн-конференція "Коллеги в інтернетах"
- Таргетована реклама
Sobko – СTR-up
https://sobko.studio/ru/course/ctrup
Targetorium
- Facebook Perfomance Pro
- Messenger Marketing Pro
Media Buyer Pro
Google Certification
- Google Ads Search Network Certification
- Google Ads Display Network Certification
- Google Ads Video Certification
- Certification for Shopping Ads
Google Analytics IQ
Social Media Week
Оффлайн конференция для маркетологов.
Организаторы: Crello; Pantone; МОЗ Украины; Ajax Systems
PIXEL - art&animation
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
Basic school – Search engine optimization (SEO)
- Search engine marketing
- Website promotion
Англійська мова
B2 Upper-Intermediate
Дополнительная информация
All projects
E-commerce:
https://enjoythewood.com/
https://enjoythewood.ua/
https://child-universe.com/
https://notemeco.com/
https://rechidorechi.com.ua/
https://steviasun.com.ua/
https://iris.ck.ua/
https://airflowseatcovers.com/
https://shroombeach.com/
Медицина:
http://peltsclinic.com/
https://litus.com.ua/
https://ybclinic.com.ua/
https://dotyksvobody.kiev.ua/
https://hartmann24.com.ua/
Популяризация бренда:
https://www.caparol.ua/ua-ru/
https://delicia.com.ua/
https://expertytepla.com/
https://fellow.site/ru-l/ru/?utm_source=redirect
https://www.yesheis.com/russian/
Детская мебель:
https://atelierlilu.ua/#/home
https://sleep.onnn.eu/#/home
https://minibambini.ua/
https://child-universe.com/
Сантехника / retail:
https://hot-point.com.ua/
https://dtm.ua/ru/glavnaya/
https://venta.market/
https://lambert.in.ua/
https://biasi.com.ua/
https://raftec.ua/
Инфобизнес:
https://masterskaya.space/instrument/1
https://lux.fm/ru/
https://natalimarafon.pro/detox/
http://7keys.kiev.ua/
https://campus-ua.com/
Доставка: http://www.flourish.kiev.ua/
Недвижимость: https://intergal-bud.com.ua/
https://novex.kiev.ua
SaaS: https://weblium.com/
Андрій
Андрій
Media Buyer
Киев
полная занятость, неполная занятость
Характер работы: удаленная работа, гибридная
Обновлено 1 месяц назад