• Launched and optimized $3,000+/mo Facebook ad campaigns targeting B2B and B2C segments (trucking, agriculture, construction).
• Built performance funnels with pre-landers and advertorials directing traffic to Amazon via Attribution links.
• Developed and tested multiple ad angles based on real customer reviews (safety, load capacity, chain replacement).
• Created and managed full-funnel audiences (interest-based, custom, retargeting, lookalikes).
• Implemented email marketing from scratch — including brand-aligned flows and promotional campaigns.
• Coordinated with SEO to isolate FB traffic from core pages and protect search rankings.
• Produced creative briefs for designers, covering 3+ visual directions and multiple ad formats.
• Conducted competitor analysis and positioned Dawnerz against industry players including defense contractors.

• Efficient management of advertising campaigns;
• Achieving set KPIs;
• Continuous monitoring and analysis of advertising campaigns;
• Reporting and performance tracking;
• Optimization of campaigns on the FB Ads platform and internal tracking platforms (ClickFlare);
• Researching creatives and setting tasks for designers and the technical team;
• Technical setup of pixels for accurate tracking.

- Built a new sales funnel
- Developed a strategy for promoting products through paid traffic channels
- Prepared, launched and maintained advertising campaigns on Meta.
- Analyzed the effectiveness of advertising campaigns using Facebook and Google Analytics, developed recommendations for improving performance based on the data obtained.
- Worked with other specialists (designers, copywriters, developers, etc) in a team, prepared technical specifications.
- Prepared regular reports on the effectiveness of advertising campaigns.

- leading advertising campaigns (strategy,media planning, design approval, running control, results analysis)

- executing strategic planning of marketing activities (PPC, SMM, analytics, brand management)

- selecting the marketing services, digitaldesign, copywriting and web development contractors

- analysis of marketing activities andefficiency, trends, interrelations,segmentation and optimization planning;

- online analytics and reporting

- full cycle advertising campaigns in socialnetworks (Facebook, Instagram, LinkedIn);
- setting KPIs

• Conducting advertising campaigns for funds in facebook ads
• A brand book was developed for one of the funds.
• Took part in an information campaign aimed at the Russians.
• Developed a marketing strategy for 3 funds in Ukraine and the USA.

• Build a new sales funnel
• Development of a strategy for promoting products through paid traffic channels
• Preparation, launch and maintenance of advertising campaigns on Facebook
• Analysis of the effectiveness of advertising campaigns using Facebook and Google Analytics, development of recommendations for improving performance based on the data obtained.
• Teamwork with other specialists (designers, copywriters, developers, etc), preparation of technical specifications.
• Preparation of regular reports on the effectiveness of advertising campaigns.

• Build a new sales funnel
• Development of a strategy for promoting products through paid traffic channels
• Preparation, launch and maintenance of advertising campaigns on Facebook, Google, Bing, etc.
• Analysis of the effectiveness of advertising campaigns using Facebook and Google Analytics, development of recommendations for improving performance based on the data obtained.
• Teamwork with other specialists (designers, copywriters, developers, etc), preparation of technical specifications.
• Preparation of regular reports on the effectiveness of advertising campaigns.

• leading advertising campaigns (strategy, media planning, design approval, running control, results analysis)
• executing strategic planning of marketing activities (PPC, SMM, analytics, brand management)
• selecting the marketing services, digital design, copywriting and web development contractors
• analysis of marketing activities and efficiency, trends, interrelations, segmentation and optimization planning;
• online analytics and reporting
• full cycle advertising campaigns in social networks (VK, Facebook, Instagram);
• setting KPIs

• Audit of a potential client's account, niche analysis.
• Draw up and approve a promotion strategy in writing.
• Creation of advertising creatives, or setting technical specifications for a content manager.
• Launching advertising campaigns and adjusting them.
• Daily ad monitoring PM weekly reporting Involvement in discussions of other projects

• leading advertising campaigns (strategy, media planning, design approval, running control, results analysis
• full cycle advertising campaigns in social networks (VK, Facebook, Instagram);
• setting KPIs

• leading advertising campaigns (strategy, media planning, design approval, running control, results analysis)
• executing strategic planning of marketing activities (PPC, SMM, analytics, brand management)
• selecting the marketing services, digital design, copywriting and web development contractors
• analysis of marketing activities and efficiency, trends, interrelations, segmentation and optimization planning;
• online analytics and reporting
• full cycle advertising campaigns in social networks (VK, Facebook, Instagram);
• setting KPIs