- Conducted market research and scaled digital projects (R&D Marketing)

- Coordinated cross-functional teams (SMM, email, sales, creative, PPC) to execute integrated campaigns.

- Development of high-converting landing pagesManaged and optimized ad campaigns on Google Ads, Facebook Ads, TikTok, and Pinterest Ads, achieving 15% CTR, $0.8 CPC, $3 CPL, and $38 CPP.

- Increased lead generation efficiency, driving an 8% CR improvement.

- Improving customer retention by 30%Developed content strategy, overseeing video/photo production for consistent branding and engagement.

- Launched TikTok Shop and an Affiliate Marketing program, reaching 330,000+ monthly views through a pay-per-purchase model.

- Partnered with a branding agency to create a strong, unified brand identity and product presentation.

- Launched and positioned the company’s product in the US and Canada, boosting brand awareness.Implemented AI-driven growth strategies, optimizing user engagement and conversion funnels.

- Led A/B testing to refine key performance metrics.

• Communicated and represented strategies to clients B2C and B2B according to KPI
• Created, managed, and optimized paid social companies for our clients (USA, Eastern Europe, Canada, Ukraine)
• The best results: ROAS 4856%, CTR 19%, 521 leads per $1.04, CPC - $0,001
• Lead and trained the SMM junior team
• Built and grew Social Media communities (3000+)
• Created everyday posting for social media platforms by myself or with remove team (texts, photo & video, design materials)
• Set up and created Facebook Chat Bot, auto sales funnel
• Set up Google Analytics settings and goals, call tracking system
• Analyzed and created weekly and monthly reports (CPP, CPL, CTR, CPM, CR & social media metrics - ERR, ER, reach)
• Supported 4+ projects (mobile app, IT services, e-commerce, offline business)

• Complex promotion through marketing channels: Facebook and Instagram Ads, Google Ads, Influencer Marketing, E-mail marketing
• Built CMJ and returning system of clients
• B2B and B2C lead generation
• Created content for promotional ads, E-mail and web content, and weekly e-newsletter articles
• Analyzed and created monthly reports (CPP, CPL, CTR, CPM, what % of leads become customers, all sales funnel metrics)
• Collaborated with marketing, web, and design teams on projects and assignments
• Monitored projects to ensure deadlines
• Recommended website improvements with the Web and IT staff in support of marketing strategies

- Paid Social Ads: Managed Facebook & Instagram Ads, optimizing campaigns for lead generation and conversions.?

- Multi-Channel Funnels:

- Developed remarketing strategies across PPC, SMM, SEO, and Email to maximize impact.

- Performance Metrics: Achieved CAC $40, Avg. Check $430, ROI 500%, BR 33%, CPL $6.

- Content Creation: Produced engaging video, design, and photo content aligned with brand voice.

- Community Growth: Expanded online community to 1,000+ members, engaging with followers and collaborating with bloggers.

- Collaborated with marketing, web, and design teams to execute projects and meet deadlines.

- Recommended website improvements to enhance marketing strategies.

- Created ads, email, and web content, including weekly newsletters.

- Worked with leadership to develop data-driven marketing plans to boost sales and traffic.Increased E-commerce sales on Prom.ua, Rozetka, Hotline.

- Developed email marketing strategies for subscriber growth.

- Designed and executed promo materials across email, web, and social media.

• Wrote texts for SEO, sites and social media
• Create social media banners and videos

• Helped Marketing departments with everyday tasks