Senior full-stack WordPress developer with 7+ years of commercial experience delivering WordPress and WooCommerce websites since 2018. Specialized in custom themes/plugins, Gutenberg block development (block.json), and ACF-based content systems built for editorial scale. Strong in WordPress core APIs (hooks, REST API), performance engineering (caching strategy, Redis/object caching, OPcache, media pipelines), security hardening, migrations, and production support. Client-facing and delivery-oriented: strong requirements discovery, clear communication, and pragmatic solution design aligned with business goals.CORE EXPERTISEWordPress Engineering: custom themes/plugins, hooks/actions/filters, WP REST API, CPT/taxonomies, admin UXGutenberg: custom blocks (block.json), patterns, editor tooling, block asset pipelinesACF Systems: structured content models, flexible content, reusable modules, scalable publishing workflowsWooCommerce: checkout behavior, payment gateways, transactional emails, subscription/membership-style access logicPerformance & Reliability: caching approach, Redis object cache, OPcache, WebP/image pipelines, asset optimizationSecurity & Ops: hardening, malware cleanup, incident response, safe updates, SSH, DNS, email deliverability basicsTooling: Git, Composer, NPM, Webpack; Jira/Trello/Odoo/Redmine; Figma/Photoshop/Adobe XD/SketchTECHNOLOGIESCMS/eCommerce: WordPress, WooCommerce, Elementor • LMS: LearnDashLanguages: PHP (5.6/7.x/8.x), JavaScript, SQL, HTML/CSSFrontend: jQuery, AJAX, JSON, SCSS/SASS/LESS, responsive UIPerformance: Redis (object caching), OPcache, WebP, caching/asset optimizationSelected Tools/Plugins: Woocommerce, Advanced Custom Fields, Elementor Pro, Beaver Builder, Bricks, Oxygen, WPBakery, Gravity Forms, Contact Form 7, Yoast SEO, Wordfence, WP Rocket