Работала в 3 компаниях 8 лет 7 месяцев
Торговля оптовая / Дистрибуция / Импорт-экспорт, IT
Digital marketing manager
Trio Dveri
Торговля оптовая / Дистрибуция / Импорт-экспорт
4 года 9 месяцев
04.2019 - 01.2024
• Defining, developing and executing strategic marketing plans
• Budget planning and management
• Gathering and analyzing marketing metrics (website & sales related), setting up and maintaining monthly reports to track performance
• Launching the A/B tests to check the hypotheses
• Searching, managing and launching lead generation channels
• Creating, maintaining and promoting the websites (corporate site, sites of brands and landing pages)
• Google ads management and reporting
• SEO management and reporting
• SMM management (creating content, targeting; working with Instagram, Facebook and Pinterest)
• Preparing e-mail marketing campaigns
• Developing content ideas, writing, creating from scratch and curating content (3d visualization and animation, graphic banners for websites, branded video, articles for blog etc.)
• Implementing PR-campaigns
• Creating promotional items and materials (catalogues, brochures, other POS)
• Launching CRM system (AmoCRM) to optimize call center department
• Budget planning and management
• Gathering and analyzing marketing metrics (website & sales related), setting up and maintaining monthly reports to track performance
• Launching the A/B tests to check the hypotheses
• Searching, managing and launching lead generation channels
• Creating, maintaining and promoting the websites (corporate site, sites of brands and landing pages)
• Google ads management and reporting
• SEO management and reporting
• SMM management (creating content, targeting; working with Instagram, Facebook and Pinterest)
• Preparing e-mail marketing campaigns
• Developing content ideas, writing, creating from scratch and curating content (3d visualization and animation, graphic banners for websites, branded video, articles for blog etc.)
• Implementing PR-campaigns
• Creating promotional items and materials (catalogues, brochures, other POS)
• Launching CRM system (AmoCRM) to optimize call center department
Chief Marketer
Ltd. “Aclima” (distributor of HVAC equipment)
Торговля оптовая / Дистрибуция / Импорт-экспорт
2 года 8 месяцев
03.2016 - 11.2018
- Working closely with the product managers and sales department to promote brands
- Working with sales to create initiatives to increase leads and drive more sales from new and existing customers
- Budget planning and management
- Managing the inner and outsourced marketing team (marketing assistants, SEO, PPC, copywriters), also contractors: web developers, designers and video artists
- Managing all social media channels, strategy and activity
- Launching, maintaining and promoting websites and landing pages. Analyzing user behavior for better user experience
- Managing and optimizing lead generation in digital channels and on specialized industry websites e.g. SEO, PPC/Google AdWords
- Managing video content creation, content plan and articles for the blog
- Dealing with email marketing campaigns
- Creating marketing materials (POS and web)
- Communicating with customers, organizing a full cycle of marketing support for dealers (offline and online marketing activities, development and maintenance of a special marketing program)
- Organizing participation in offline events for company brand promotion
Content manager
Ltd. “Agency 21” (IT company)
IT
10 месяцев
03.2015 - 01.2016
- Drawing up a structure for landing pages and corporate websites
- Web designing from scratch and working with layouts
- Effective copywriting
- Creating visual content (banners, icons, info graphics)
- Optimizing information and adding content to the sites
- Managing and coordinating the work of developers
- Testing, managing and launching sites
- Creating email campaigns
- Customer support
Ключевая информация
- Successful experience with on- and offline marketing channels in B2B/B2C segments
- Managing and launching sites
- Lead generation and product positioning campaigns
- Strong project management skills
- Ability to work independently, under tight deadlines
Училась в 1 заведении
National university of Taras Shevchenko of Kiev
Institute of Journalism
Київ, 2015
Владеет языками
Английский
выше среднего
Русский
свободно
Украинский
родной
Курсы, тренинги, сертификаты
Targetologist
2021
«Account management» (KAMA, 2018)
Київ, 2018
«The Internet marketing system for business» (WebPromoExperts, 2017)
Київ, 2017
"PR Development Georgia" (15 June-15 August in 2014)
Тбілісі, Грузія, 2014
Дополнительная информация
Комп'ютерні навички
- Experience with CMS: WordPress, Drupal, OpenCart, Joomla
- Marketing analytics tools: Google Analytics
- Ads managers: Google Ads, Facebook Ads
- SEO tools: Google Search Console, SE Ranking, Similar Web, Ahrefs, Screaming Frog
- Email Marketing Tools: Unisender, MailChimp, SendPulse
- Content Creation Tools: Canva, Photoshop, СorelDraw
- Tools for productivity: Worksection
- Call tracking tools: Ringostat, Binotel
- CRM systems: AmoCRM
- HTML/CSS knowledge: basic level
Особисті якості
- Self-motivated, stress-resistant, good at multitasking
- Strong communication and negotiation skills
- Strong organizational and project management skills
- Quick learner
Yuliya
Yuliya
Marketing manager
Киев
Активно ищет работу
полная занятость, неполная занятость
Характер работы: удаленная работа
Обновлено 2 недели назад