Completed a comprehensive digital marketing program covering Meta Ads, Google Ads, and TikTok Ads. Studied marketing strategy, customer journey, audience research, advertising funnels, campaign planning, analytics, optimization, and performance measurement. The program strengthened my strategic approach to planning, launching, and optimizing advertising campaigns based on business goals and measurable results.

Completed an advanced Google Ads training covering campaign setup, optimization, and tracking. Gained practical knowledge of Google Ads Editor, Search, Display, Video, Shopping/Sales campaigns, Google Maps, Google Tag Manager, and Google Analytics 4. Learned how to conduct keyword research and structure keywords for Search campaigns, including analyzing search terms and selecting relevant keywords. Also covered conversion tracking, audience targeting, campaign optimization.

Completed a practical training program focused on building and scaling e-commerce businesses. Covered Shopify store development, product and market research, CRO fundamentals, Meta Ads, TikTok Ads, organic marketing, campaign structure, pixel setup, testing, optimization, and performance analysis.