Content Marketing Manager

Job Description

We are seeking a talented and self-driven Content Marketing Manager to take full ownership of our brand awareness and inbound marketing efforts. In this role, you will be responsible for developing and executing a results-oriented content strategy that strengthens our brand presence, attracts target audiences, and drives lead generation.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals to increase brand visibility and attract inbound leads.

• Create and manage high-quality, engaging omni-channel campaigns that resonate with our target audience across multiple platforms.

• Lead and mentor the internal marketing team, ensuring alignment with the company’s content goals and fostering a culture of creativity and collaboration.

• Collaborate with external media partners, influencers, and industry thought leaders to amplify content reach and authority.

• Analyze content performance metrics and continuously optimize strategies based on data-driven insights to improve reach, engagement, and conversions.

• Ensure an increasing flow of inbound requests through content-driven lead generation efforts.

• Stay up-to-date with the latest content marketing trends, tools, and best practices to ensure continuous improvement and innovation.

Requirements

• Proven experience as a Content Marketing Manager or similar role in a B2B environment.

• Experience in marketing planning and running productive marketing campaigns.

• Exceptional written and verbal communication skills, with a strong ability to craft compelling stories and messages.

• Strong understanding of SEO principles, keyword research, and content optimization for search engines.

• Proficiency in content management systems (e.g., WordPress) and experience managing social media channels.

• Experience in building backlinks, publishing content on first-grade media outlets, and negotiating with influencers.

• Strong analytical skills with proficiency in Google Analytics and other content performance tools.

• Proven track record of developing and executing successful content marketing campaigns.

• Ability to work independently and collaboratively within a team environment.

We Offer

• Competitive salary based on your skills and experience.

• Flexible working hours and the possibility of remote work.

• 18 working days of paid annual leave to maintain work-life balance.

• Paid sick days to take care of your well-being.

• State holidays granted to ensure time off on important occasions.

• Opportunities for professional growth and development in a supportive environment.

Join Us!

If you are a results-oriented content marketing professional looking for a new challenge, we would love to hear from you. Help us enhance our brand awareness and bring in valuable inbound leads through creative and strategic content efforts.

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