Mobile Marketing Manager (iOS)

Your chance to shape the growth of a global product used by hundreds of thousands of people every day.
ADVA Soft is a Ukrainian product IT company that created one of the world’s most popular photo editing apps.
 We’ve reached the Top of the App Store in the U.S., and now you can become part of the team defining global visual trends.

Key Facts About Us:

• 14 years on the market, with a focus on mobile photo and video apps

• #1 in App Store (U.S.) for the keyword “Retouch”

• 100,000+ photos exported through our app daily

• A compact team of 25 people, including 3 marketers

• Launched influencer campaigns with 1.3M and 1.6M views
  
  

What We Offer:

• Guaranteed fixed salary — $2,500 net, transparent conditions, no variable parts

• Remote format, but we welcome occasional visits to our Lviv office for in-person strategy sessions and team syncs

• Flexible schedule (9:00–18:00) — we value work-life balance and don’t believe in chaos or night-time campaigns

• Structured processes — clear goals and tasks, no last-minute “fires”

• A product used globally — every decision impacts thousands of users daily

• The opportunity to influence marketing strategy, positioning, and results directly

• Close collaboration with the CMO and product team, no bureaucracy

• Global marketing exposure — U.S. focus, modern growth marketing practices
  Professional team that values autonomy, proactivity, and ownership

• Transparent management — defined KPIs, regular one-to-one meetings, and open reporting

• Career growth opportunities to Head of Marketing or Growth Lead

• A partnership-oriented culture — your ideas matter and your initiative is valued
  
  

We won’t consider candidates without, must-have

• 2+ years in growth/marketing for consumer mobile apps (iOS), including hands-on A/B testing.

• Strong experimentation focus

• Practical ASO experience (metadata, creatives, CPPs, store tests).

• Familiarity with UA channels (ASA, Google, Meta, TikTok) and creative briefing/iteration.

• Comfortable with analytics & attribution: MMPs (e.g., Appsflyer/Adjust)

• Firebase/GA4/Amplitude/Mixpanel analytics skill

Nice-to-have

• Comfort in Figma for light edits/wireframes; familiarity with creative testing methodologies.

• Technical knowledge regarding the issuing of tasks for the bottom of the funnel for developers and designers, for conducting and organizing A/B tests, such as onboarding, paywalls, products, etc. 
  

Your Main Tasks:

• Strategy Execution — Execute the mobile growth strategy across the funnel (awareness > store > install > onboarding > monetization). Work with the CMO on ICP, segmentation, value propositions, and messaging hierarchy; align with Product on audience needs and jobs-to-be-done. Own roadmap execution and reporting against key KPIs.

• Communications & Positioning — Execute the cross-channel communication strategy: brand narrative, benefits, proof points, and objection handling. Ensure message consistency from ads > store assets (CPPs) > onboarding > paywalls > feature updates. Collaborate with the Content team on creative briefs, storytelling angles, and key messages.

• User Acquisition & Channel Operations  — Partner with the UA team and agencies to brief creatives, align targeting, and ensure product/store consistency. Coordinate spend and testing across Apple Search Ads, Google App Campaigns, Meta, TikTok, and other networks. Maintain reliable MMP tracking, define source-of-truth dashboards, and reconcile discrepancies with Finance/BI.

• App Store Optimization (ASO) & Store Presence — Lead keyword research, metadata updates, screenshots/videos, Custom Product Pages, and seasonal creatives. Manage App Store Events and In-App Events to drive re-engagement and discoverability. Monitor ratings and reviews, implementing scalable initiatives to improve star ratings and user feedback loops.

• Research & Insights  — Collect and synthesize user feedback (reviews, support tickets, surveys, UGC) for UX and marketing insights. Analyze competitors’ in-app flows, paywalls, pricing, and ad strategies to uncover best practices and gaps. Maintain experiment documentation (decisions, learnings, playbooks) and analyze cohort behavior, revenue, and LTV by channel, creative, and geography.

If this sounds like you — send your resume and join the ADVA Soft team!  We build global products, powered by Ukrainian expertise.

Website: https://adva-soft.com
Instagram: https://www.instagram.com/touchretouch_appTikTok: https://www.tiktok.com/@touchretouchofficial