PPC specialist

We are a forward-thinking software development company, known for our proprietary core platform and its integral components — Sportsbook, CRM, Risk Management, Antifraud, Bonus Engine, and Retail Software Suite.

Join our team to be part of pioneering solutions that not only streamline the work of thousands of employees in every department but also significantly boost profits and elevate product quality.

Your role with us is a key part of a team shaping the future of software solutions in an impactful and dynamic environment.

Responsibilities:

• PPC Strategy Development: Creating a plan for ad campaigns, selectingplatforms, and choosing ad formats.
• Campaign Audit: Analyzing current PPC campaigns to identify issues and areasfor improvement.
• Campaign development: Develop, execute & optimize PPC campaigns acrossmultiple platforms, including Google Ads, Meta, LinkedIn, and others.
• Content: Create compelling ad copy and design strategies for display, search,and video ads.
• Conduct keyword research and competitor analysis to identify newopportunities and trends.
• Monitor the latest PPC trends and best practices to ensure our strategiesremain competitive and compliant with platform policies.
• Budget Management: Optimizing advertising expenses to achieve maximumeffectiveness with minimum costs.
• A/B Testing: Conducting experiments with different ad and landing pagevariations to determine the most effective options.
• Remarketing and Retargeting: Creating ad campaigns aimed at bringing backvisitors who have already interacted with the site.
• Reporting and Analytics: Providing regular reports on campaign results withrecommendations for improvement.

Skills:

• Proven ability to operate among ambiguity and fast-changing business goals
• Proven ability to build cross-functional partnerships and inspire collaboration andaction.
• Proven ability to juggle multiple projects while maintaining a clear sense ofpriorities.
• Demonstrated ability to prioritize tasks and manage time effectively
• Strong oral and written communication skills.
• Proven ability to develop, implement, and execute successful PPC campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 2+ years of hands-on experience in PPC campaign management, preferably in aB2B or technology environment.
• Proficiency in Google Ads, Google Analytics, Meta, LinkedIn Ads, and other PPCplatforms.
• Strong analytical skills with experience in data interpretation and campaignoptimization.
• Excellent written communication skills for creating ad copy and performancereports.
• Familiarity with A/B testing, keyword research tools, and remarketing strategies.
• Certification in Google Ads and/or Bing Ads is a plus.
• Ability to work independently, manage multiple campaigns, and meet deadlinesin a fast-paced environment.
• English, Ukrainian is a must.

Working conditions:

• Vacation: 22 working days per year.
• Sick leave: 5 paid days per year.
• Sick lists: 100% paid with medical certificate up to 10 days per year.
• Benefit cafeteria personal limit for health support.