Social Media Specialist

About Us:   Alirm LLC is the owner of Mellanni brand. Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide. With 400,000 rave customer reviews and counting on Amazon, we're proud to sell everyday essentials that are affordable, luxurious, and long-lasting. 

Starting as a small family business in 2014, within the past seven years Mellanni has expanded at a rapid pace. Our   90,000-square-foot warehouse in New Jersey   now serves various marketplaces such as Amazon, eBay, and Walmart. Now a strong and efficient company with a high level of sales, we wish to bring like-minded professionals aboard to join our friendly international team from   all over the US, South America, Europe, and Asia.

We value our employees and offer competitive compensation with benefits. If you're looking to make a difference in a small but fast-paced company, this is an excellent opportunity with lots of room for growth.

What we offer:

• Competitive compensation based on experience and credentials

• Comprehensive Benefits: Various packages for qualified applicants

• Training and Development: Free access to our online library and courses for

• your personal career development

• Family-Owned Culture: Work with a close-knit diverse, international team at

• a fast-growing US-based company

If you are someone:

• Who has a growth mindset,

• Who is responsible and accountable,

• Who is a team player with a positive can-do attitude,

• Who has a high level of integrity,

• Who gets things done...

• Then you are the one we are looking to join our team as these are Mellanni's core values.

Job Summary: As a Social Media Specialist with at least 1–2 years of experience, you will play a pivotal role in driving our brand's online presence, engagement, and growth across various social media platforms. Reporting to the Content Manager, you will work closely with the marketing team to develop and execute social media strategies that align with our brand objectives and resonate with our target audience. Your creative flair, analytical skills, and understanding of social media trends will be essential in curating compelling content, managing campaigns, and fostering community engagement.

Duties/Responsibilities:

• Plan and execute social media campaigns, collaborating with marketing and studio teams for content ideation and development.

• Curate or create compelling content, ensuring alignment with brand objectives and customer expectations.

• Analyze past social media activity to inform content strategy and define key performance indicators (KPIs) for campaigns.

• Engage with customers and followers across various social media channels, fostering community interaction and feedback.

• Communicate effectively with stakeholders, including senior management and content developers, to ensure cohesive messaging.

• Manage posting schedules and content distribution across social media platforms, including Instagram, Meta (Facebook), TikTok, and Amazon Posts.

• Monitor and analyze campaign performance, staying abreast of the latest social media trends and best practices.

Qualifications:

• 2+ years of experience managing media campaigns 

• Demonstrate proficiency in platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, applying knowledge of platform-specific strategies. 

• Possess excellent verbal and written communication skills to convey brand messaging and engage with audiences effectively.

• Proven experience in social media management.

• Exceptional organizational and time management abilities, with a keen eye for detail.

• Ability to work independently and collaboratively in a fast-paced environment.

Educational and Language Requirements:

• High School Diploma or GED Equivalent

• Upper-Intermediate level of English (verbal and written)